Pressure group is a group of individuals who are actively organised to promote and defend common interests. It is so called because it tries to put pressure on the government to change security. Pressure groups, vested groups and interest groups are one and the same thing and are often used interchangeably. They are distinct from political parties as unlike the latter, they do not challenge elections or try to seize power. Stakeholder groups influence government policymaking and implementation through legitimate methods such as lobbying, communications, public relations, publicity, petitions, public debates, and contact with legislators.
Characteristics of Pressure Groups
- Each interest group is self-organised around a specific interest in order to inherit the power structure of the political system
- They employ techniques such as funding political parties, sponsoring their close candidates during elections, and keeping the bureaucracy happy. They use caste, beliefs, and religious sentiment to promote their interests
- Pressure groups are primarily the result of political party deficiencies, representing a change in consciousness
- Inadequate resources and benefits lead to an increase in the number of pressure groups when it is compared with other sections of the society
How Pressure Groups Fulfil Their Demands
Strikes and Boycotts
Pressure groups can use strikes and boycotts to achieve their goals. To avoid significant losses that can result from long-term strikes, the owner of the organisation can agree to the interest group’s demands. If the strike opposes the government, the government can negotiate with interest groups to ensure industrial peace and political stability.
Mass media
These pressure groups promote and sponsor programs on radio, television and newspapers to persuade citizens to embrace the most suitable position for society as a whole.
Letters and petitions
These pressure groups convince legislative or executive officials by writing information or complaints
Publicity Campaigns
These pressure groups organise intensive campaigns through conferences, rallies, visit campaigns, posters, leaflets, stickers and conferences to reach their goals with the support of the public.
Lobbying
In doing so, pressure groups representatives seek to convince the political parties to pass legislation in favour of members. It has its origins in the United States. Today, these pressure groups are trying to influence every department of government to get their demands fulfilled.
Types of Pressure Groups
Now that we are clear with what is a pressure group, let’s have a look at the types of pressure groups:Â
Institutional Interest Groups
These organisations are formally formed and made up of individuals that have been employed. They work for the government and are attempting to exert influence. Political parties, parliament, the military, and the bureaucracy are among these organisations. Such an organisation uses constitutional tools to protest in compliance with the norms and regulations. IAS Association, IPS Association, State Civil Service Association, and others are examples.
Non-association Interest Groups
These are groups of relatives, ancestors, ethnic groups, regions, statuses, and classes that clarify their interests based on individuals, families, and religious leaders. Structure of these groups are informal. Language groups and caste groups are included in this.
Anomic Interest Group
 An anomic pressure group is a group in which society voluntarily breaks into the political system such as riots, demonstrations, assassinations, etc.
Association Interest Groups
These are organised, specialised groups formed to clarify interests, but for a limited purpose. These include trade unions, businesses and industrial organisations, and citizenship. For example: Bengal Chamber of Commerce, the Indian Chamber of Commerce, unions such as AITUC (All Indian Trade Union Council), association of teachers, and association of students such as National Students’ Union of India (NSUI).
Pressure Groups in India
In India, there are many pressure groups that are formed under different categories according to the demands of people. Some of them are listed below:
Business GroupÂ
Federation of Indian Chambers of Commerce (FICCI), related Federation of Indian Chambers of Commerce (ASSOCHAM), All India Food and Grain Traders Association (FAIFDA), etc.
Trade UnionsÂ
Indian National Trade Union Congress (INTUC), All-India Trade Union Congress (AITUC), Hind Mazdoor Sabha (HMS),  Bharatiya Mazdoor Sangh (BMS).
Agrarian Groups
This is inclusive of the Bharatiya Kisan Union, All India Kisan Sabha, etc.
Tribal GroupsÂ
Tribal National Volunteers (TNU), Tribal League of Assam, National Socialist Council of Nagaland (NSCN) in Tripura, and United Mizo federal org, etc.
Ideology based GroupsÂ
Chipko Movement, Narmada Bachao Andolan, India Against Corruption Women’s Rights Organisation, etc.
Religious GroupsÂ
Rashtriya SwayamSevak Sangh (RSS), Vishwa Hindu Parishad (VHP), Jamaat-e-Islami, etc.
Caste GroupsÂ
Harijan Sevak Sangh, Nadar Caste Association, etc.
Linguistic GroupsÂ
Tamil Sangh, Andhra Maha Sabha, etc.
Importance of Pressure Groups:
Pressure groups are significant because of the following reasons:
- These groups facilitate discussions on important issues, discuss and mobilise public opinion. It serves to educate citizens on specific issues
- These groups seek remedies for dissatisfaction that can enhance democratic participation, pluralism, and diversity
- They represent minorities who cannot represent themselves
- These groups are overloaded with legislature and civil services and can be an important and valuable source of technical information / expertise for advocacy groups demand and help in decentralisation of power within the political system
- They act to manage and maintain balance in administrative powers
Conclusion
Pressure groups are now considered an integral and useful element of the democracy process. Society becomes so complex that individuals cannot pursue their own interests alone. To gain greater bargaining power, we need the support of those around us. This leads to a profit group based on common interests. Democratic politics must be politics through consultation and negotiation, and some conflicts are part of it. Therefore, it is crucial for the government to consult with these organised groups when formulating and implementing policies.