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Key highlights
- FSSAI in October 2025 issued a directive banning the use of the term “ORS” (Oral Rehydration Solution) in the branding, labelling, or trademarks of drinks that do not meet the medically approved ORS formulation.
- The ban follows evidence that many sugary or electrolyte beverages were misleadingly marketed as ORS, posing a public-health risk especially for children
What is ORS?
- ORS (Oral Rehydration Solution) is a life-saving medical formulation recommended by the World Health Organization (WHO) for treating dehydration caused by diarrhoea or vomiting. It contains a precise balance of salts and glucose.
- Over recent years, several consumer drinks fruit-based, non-carbonated, hydration beverages began using ORS as part of their brand names or labels, even though they did not conform to the WHO formula
Directives of FSSAI regarding ORS
- The FSSAI directive (dated 14 October 2025) states that any food or beverage product using the term “ORS” must conform to the WHO-approved composition; otherwise, the use of “ORS” is prohibited.
- Violations are treated as misbranded or misleading under the Food Safety and Standards Act, 2006 and carry penalties under that Act (monetary fines, corrective actions).
Significance of the directives
- The directive helps ensure that only scientifically correct ORS formulations carry the “ORS” tag, thereby protecting vulnerable populations (children, elderly) from dangerous substitutes.
- It will Strengthen labelling regulation, and prevent misleading claims in beverages.
- Move will Require beverage & food companies to re-brand, remove “ORS” from products that do not meet formula, manage existing stock, potential cost/marketing impact.
- Further it Demonstrates proactive action by FSSAI and enforcement through legal backing.
Why in the news?
- Delhi High court uploads FSSAI ban on ‘ORS’ tagged drinks
