All India Radio is a government organization, also called with the name of Akashvani from the year 1957. The All India Radio was earlier known as Indian broadcasting company , and established on 23 July 1927. Then the Indian broadcasting company came to. All India Radio is a radio broadcaster in India. Prasar Bharati is the owner of All India Radio. The headquarters of AIR is located at the Akashvani Bhavan building, Sansad Marg, New Delhi. It is the most comprehensive and most substantial radio network in the world. Although it is the broadest radio broadcasting platform, many languages broadcast and represent different cultures. The motto of All India Radio is, “Bahujanahitaya Bahujanasukhaya .”
All India Radio
All India Radio broadcasts its programs in 23 different languages and 179 dialects. Although, the organization primarily launched for domestic purposes. But lately, it has started promoting its programs globally. Its main aim is to spread the incredible culture of India worldwide. Currently, there are 420 domestic stations of AIR situated in India. These 420 stations cover 92% area of the whole country, and 99.19% of the population of India can listen to them. When it first launched on 23 July 1927, the organization was named Indian State Broadcasting Service (ISBS). But, in 1957, its official name was changed to “Akashvani,” which means the “voice from the sky” or “celestial announcement .”In mythology, Akashvani is mainly demonstrated as the future prediction by God. Rabindranath Ji Tagore suggested this name to the All India Radio.Domestic services of AIR
All India Radio gives several services in India. All these services are provided in 23 different languages. These services are:Vividh Bharati
Vividh Bharati is the most popular service provided by All India Radio all over the country. It simply can translate as “Diverse Indian .”Vividh Bharati is also called a CBS (Commercial Broadcasting Service). Vividh Bharati Service was started in 1957 by All India Radio. Vividh Bharati is a top-rated service in Mumbai. It broadcasts news, comedy, music, plays in modern cities of India. Vividh Bharati regulates its programs at different wave-bands and FM frequencies. Some popular programs, which broadcast on CBS or Vividh Bharati:- Santon ki mehfil: A comedy program from the 70s or 80s
- Hawa-mahal: It is a play based on different novels and famous historical plays
- Chhaya Geet: It is a music-based program where songs are played according to the announcer’s choice
- Aaj Ke Sankar: It is a motivational program that represents the hard work behind the success of any film artist
Central Sales Unit
CCU (Central Sales Unit) is the commercial service provided by All India Radio. The headquarter of CCU is situated in Mumbai. It is also called a “Centralised Sales Unit .”Under the Central Sales Unit, all the commercial services like Television networks STB falls.Regional services
The Regional Deputy Directors-General headquarters is situated at different locations in India.- In northern region: Delhi and Chandigarh
- In Northeast region: Guwahati
- In Eastern region: Kolkata
- In the Western part: Mumbai and Ahmedabad
- In southern region: Chennai and Bangalore
DTH service by All India Radio
Direct-to-home (DTH) service is a digital service of All India Radio. DTH service is also known as satellite broadcast service. In this service, various radio channels are reached to users’ homes via high-power satellite. All India Radio broadcasts many regional, cultural, and national channels through DTH. Users can listen to these channels on DD Free Dish. DTH signals reached the homes of several users via dish receiver units. In this unit, the dish antenna is fixed at the top of the houses to catch the signals from the satellite. Insat satellite facilitates 21 channels of DTH service. Popular DTH channels:- AIR FM Rainbow India – It is the music channel. Music is played in both (Hindi & English) languages
- AIR Live News 24×7 – It is the news channel. News is demonstrated in both Hindi & English language
- Vividh Bharati: It is the Hindi Music channel
- AIR FM Gold Delhi – The Hindi channel, where Classic Music plays, Hindi news demonstrates
- Raagam: It is the Indian Classical Music channel
- AIR Urdu – It is the Urdu Entertainment channel
- Gyan Vani: It is an educational channel. Programs come in both Hindi & English language on this channel
Online services of All India Radio
As the technology expands, All India Radio also starts utilizing modern technology. It slowly started turning from analog to wireless signals. Some online services provided by All India Radio:- Kashmir Online Radio
- FM Rainbow Delhi
- Raagam
- AIR Urdu
- Vividh Bharati
- AIR Live News
- Amruthavarshini
- Samvadita Mumbai
- FM Rainbow Visakhapatnam
- AIR Kodaikanal
- FM Rainbow Kannada Kamanabillu