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UPSC » Daily News Analysis ‘Rich Communication Services (RCS) in India’: 17 February

Daily News Analysis ‘Rich Communication Services (RCS) in India’: 17 February

Table of Content

About Rich Communication Services (RCS):

  • Rich Communication Services (RCS) is an upgraded version of SMS that allows enterprises to send branded, interactive, and verified messages.
  • Competes with WhatsApp Business Messaging for enterprise communication.
  • Promoted by Google and supported by telecom operators.
  • Pricing:
    • Basic RCS SMS: 15 paise per SMS.
    • Conversational RCS SMS: Up to 35 paise per SMS.

RCS Business Messaging (RBM) in India:

  • RBM enables enterprises to send interactive messages using verified sender IDs and chatbot-like features.
  • Current Providers: Vodafone Idea (Vi) and Jio have launched RBM services, while Airtel has not yet entered the market.
  • Enterprises use Communications Platform as a Service (CPaaS) providers like Dotgo, Route Mobile, Sinch, and Infobip to send RCS messages.
  • These providers integrate with telecom networks (Jio, Vi, and soon Airtel) to meet compliance requirements.

Why in News?

As businesses shift from SMS to Rich Communication Services (RCS) for better customer engagement, RCS Business Messaging (RBM) may become the next telecom tariff war battleground.