Rajasthan Tourism Development Corporation

Rajasthan Tourism is an integrated corporate endeavour that highlights the specialties and rich heritage of Rajasthan through collective government efforts. Rajasthan tourism is backed by the state government and the Ministry of Tourism in Rajasthan. Rajasthan tourism is also highly present on social media platforms and runs great advertising campaigns. The official website of Rajasthan tourism is also very elaborate and attractive and points toward the highly corporate nature of the tourism industry. Rajasthan holds a special spot in the Indian tourism industry due to the historical forts, rich art and culture as well as beautiful palaces. The Rajasthan Tourism Development Corporation is an undertaking of the Rajasthan government. It is also known as RTDC. 

Tourism Development

Tourism development involves strategizing and innovating existing infrastructure and administration to support a well-functioning industry that could bring in tourists from all over the world. Tourism development is a growing concern in the Indian economy. Due to India’s rich cultural past, attracting tourists is a common phenomenon. To that extent, the Rajasthan Tourism Development Corporation has undertaken several measures to ensure the safety and enjoyment of the tourists visiting Rajasthan. Tourism development helps calculate the best ways to increase tourist traffic, develop facilities for comfortable and enjoyable visits and encourage more tourism to Rajasthan. The establishment of Rajasthan Tourism Development Corporation was on April 1st, 1979. 

Rajasthan Tourism Development Corporation

The Rajasthan Tourism Development Corporation was established in 1979 and was registered as a company under the 1956 Companies Act. It is completely state-funded and state-owned. RTDC has the famous slogan of welcoming people into their world – ‘Padharo Mhare Des’. This encapsulates the feeling of Rajasthan tourism because it does feel like a whole world unto itself with palaces, forts, wildlife parks, art, and culture. RTDC acts in the best interests of the state tourism industry and manages numerous hotels, cafeterias, restaurants, bars, and boating, as well as communications and transportation systems. The Rajasthan Tourism Development Corporation is also responsible for organising many fairs and festivals. The RTDC has a visible impact in both the international and domestic tourism markets. RTDC has also collaborated with the Indian Railways and launched the Palace on Wheels attraction which is a luxurious train ride that tourists get to experience. 

Public Sector Enterprises in Rajasthan

Public sector undertakings in any country help in the development of the economy and the state. The PSUs in India are an integral part of the country and support the economic infrastructure not only at the national level but also at the state level. Public Sector Enterprises also help in bringing in more employment opportunities, increasing public welfare, and reducing certain regional imbalances. There are three main kinds of PSUs:

• Public Corporations
• Departmental Undertakings
• Government Company

The Rajasthan Tourism Development Corporation is a government company. 

Features of Rajasthan Tourism Development Corporation

Rajasthan tourism is one of the best regional tourism industries in the country. The answer to why is tourism an important industry in Rajasthan is evident by looking at the feature Rajasthan tourism has that facilitates high tourist traffic:

• Palace on Wheels attraction offers the most luxurious train experiences
• Ranthambore National Park at Sawai Madhopur
• City Tours
• Package tours
• Luxurious hotels
• Popular regional cuisines and delicacies such as Chach Rabri. 

Conclusion

The tourism industry in Rajasthan is well supported by the state as well as the union governments. Rajasthan is a historical place with a past cultural tradition that can be traced back for centuries. The tourism industry in Rajasthan is also one of the most developed in India. According to recent statistics, Rajasthan recorded 538.26 lakh tourists in 2019, the highest that year. The total number of domestic tourists was the highest at around 522.2 lakh with the foreign tourists numbering around 6 lakh.