An Explanation of Electronic Media

The root of the term ‘media’ is the Latin word medium or medius which means “the medium layer”. The term usually refers to a tool through which any kind of information whether for educational or entertainment purposes is distributed among the masses. In the present day, all of us are surrounded by media whether it is traditional like newspapers or electronics like radio, TV BV, etc.

We cannot avoid media in our daily lives and some sociologists even go to the extent to say that we have even become a product of mass media.

What is electronic media?

Electronics Media is a form of media that one can create and distribute among people via electronic medium. Unlike print media, this form of media has a broad range of audiences. And therefore, it has a greater reach than the static or print media. So, in simple words, every media that is involved with electrical energy and platforms is called electronic media.

Examples of electrical media are television, radio, etc.

Difference between print media and electronic media

There is a lot of difference between print media and electronic media. Here we will be discussing some of the major or key differences between print and electronic media bellow –

• The main difference between print and electronic media is that print media is a classic form of mass media and electronic media is a modern version of mass media.
• Print media is a printed form of media that includes newspapers, leaflets, handbills, etc. On the other hand, electronic media is a form of media that includes electronic energy to create and distribute media content like television, radio etc.
• In print, media one needs to be literate because all of them are presented in printed form. But in electronic media contents are available in different forms like audio, video etc. So it is more accessible to a wide range of populations irrespective of literacy.
• Print media do not have the facility of live discussion but electronic media provides facilities like live chat, live polls, and live conferences to engage people in live discussions.

• The static media is limited in terms of information collection so, the audiences have to wait for the next scheduled release to get the latest information. On the other hand, there are no limitations on information in electronic media. And one can update the latest information about anything at any point in time. Like you have to wait for newspapers as the newspapers are released daily, weekly or on a monthly basis. But you do not have to wait for any information when you access any news channel or radio stations that are part of electronic media. And therefore electronic media is preferable for a larger audience today than the classic printed form of mass media.

Different types of electronic media

Electronic media is a form of mass media that needs electronic energy to create and distribute informative or entertaining content in the form of audio, visual, written or audio-visual etc. And there are a number of different types of media from print to digital and electronic. Here we will list some of the top electronic media below-

1. Radio – By using the radio waves to produce and distribute informative, educative and entertaining content for the audience is called radio. From different radio stations, people used to cover interviews, talk with the audience, and share daily and recent political, economical and other news updates. 

Due to its High popularity and wide reach, it was one of the biggest types of media in older times. And even to date, many people use the radio to get the latest weather or traffic update while travelling. Also, the radio’s wide reach makes it more useful for promoting or advertising products, and services as well as spreading social messages and important information.

1. Television– In the beginning television used to provide a limited number of channels that offered various types of content like education, entertainment, news etc. But with the passing of time and advancement, today television provides numerous channels that offer a variety of different content. Nowadays, television provides different channels that serve a different set of audiences like cinema channels, news channels, daily soaps and children’s entertainment channels, cooking, wildlife and nature, travelling channels etc. 

Digital Media

Digital Media is the newest form of media and this form of mass media includes electricity and the internet to produce different types of media content. The transmission of digital media is achieved by distributing digital data through satellites or digital cables to be devices that are able to translate them into texts, graphics, audio, videos and so on. Different forms of digital media include music, videos, advertisement, podcasts etc that you can find in any web-based system.

Conclusion

Media is a way by which people collect, create and distribute informative, educative or entertaining content to the mass. Electronic media is the form of mass media that needs electrical energy to create and distribute the contents.

Electronic media is more accessible and diverse than the classic print media. In electronic media, one can share or collect any kind of information without any barriers such as time limitations, and literacy which are the major drawbacks of print media. And Internet media is also considered as the extended version of electronic media as it also needs electronic energy to distribute and create content along with satellite or cable internet.