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Threats Of Substitute Products(In Hindi)
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Understanding the concept of similar functions between two goods who can replace each other on performance and pricing.

Ashima Negi is teaching live on Unacademy Plus

Ashima Negi
CBSE UGC NET. Full time Assistant Professor; MBA-FINANCE;BBA;NCFM;PGDM;TQM;ISO & QS9000;Assurance;CCIBL, Youtuber studytalkwithashima

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sir Hindi mein BHI lesson bnaeye
  1. By:- Assistant Professor(Ms.)Ashima Negi Candidate For Doctorate (Ph.D.) UGC NET-Management. CA(I), MBA Finance, BBA, PGDM-Materials Management, NCFM, TOM & ISO 9000, QS g000 & Assurance, CCIBL


  2. PORTER'S FIVE FORCES MODEL Potential entrants Threat of new entrants Bargaining power of suppliers Industry competitors Suppliers Buyers Rivalry among existing firms Bargaining power of buyers Threat of substitutes Substitute products


  3. THREAT OF SUBSTITUTE PRODUCTS Keys to evaluate substitute products: Products with improving price/performance tradeoffs relative to present industry products Products with similar function limit the prices firms can charge Example Electronic security systems in place of security guards Fax machines in place of overnight mail delivery