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Focus Strategies (In Hindi)
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In depth discussion on focus Strategies and example study.

Ashima Negi is teaching live on Unacademy Plus

Ashima Negi
UGC NET Qualified Assistant Professor; MBA-FINANCE;BBA;NCFM;PGDM;TQM; ISO9000 & QS9000;Assurance;CCIBL; Youtuber studytalkwithashima.

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arey wah sir,sahi me jaadu hain apke lectures
  1. By:- Assistant Professor(Ms.)Ashima Negi Candidate For Doctorate (Ph.D.) UGC NET-Management. CA(I), MBA Finance, BBA, PGDM-Materials Management, NCFM, TOM & ISO 9000, QS g000 & Assurance, CCIBL


  2. Strategic Management Porter's Generic Strategies


  3. Porter's Generic Strategies -A firm positions itself by leveraging its strengths -Michael Porter has argued that a firm's strengths ultimately fall into one of two headings: cost advantage and differentiation. By applying these strengths in either a broad or narrow scope, three generic strategies result: cost leadership, differentiation, and focus


  4. Focus Strategy The focus strategy concentrates on a narrow segment and within that segment attempts to achieve either a cost advantage or differentiation. The premise is that the needs of the group can be better serviced by focusing entirely on it - A firm using a focus strategy often enjoys a high degree of customer loyalty, and this entrenched loyalty discourages other firms from competing directly.