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Bargaining Power Of Customers (In Hindi)
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Thrust of buyers over Organisation with reference to the price and quality of products.

Ashima Negi is teaching live on Unacademy Plus

Ashima Negi
CBSE UGC NET. Full time Assistant Professor; MBA-FINANCE;BBA;NCFM;PGDM;TQM;ISO & QS9000;Assurance;CCIBL, Youtuber studytalkwithashima

U
Unacademy user
Thank you so much,excellent video
Teena Rani
9 months ago
Your welcome will post the 2 nd part tommorow do share with your friends and b.com students so that more students can clear these concepts
Senjuti Chaudhury
9 months ago
Thank you so much. I will do share with my friends.
  1. By:- Assistant Professor(Ms.)Ashima Negi Candidate For Doctorate (Ph.D.) UGC NET-Management. CA(I), MBA Finance, BBA, PGDM-Materials Management, NCFM, TOM & ISO 9000, QS g000 & Assurance, CCIBL


  2. PORTER'S FIVE FORCES MODEL Potential entrants Threat of new entrants Bargaining power of suppliers Industry competitors Suppliers Buyers Rivalry among existing firms Bargaining power of buyers Threat of substitutes Substitute products


  3. BARGAINING POWER OF BUYERS Buyer groups are likely to be powerful if: Buyers compete with the supplying industry hy: Buyers are concentrated Purchase accounts for a significant fraction of supplier's sales Products are undifferentiated Buyers face few switching costs Buyer presents a credible threat of backward integration Buyer has full information Bargaining down prices Forcing higher quality Playing firms off of each other