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Competitive Advantage (In Hindi)
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In depth discussion on competitive advantage of company over competitors and auto industry implementation of porters 5 force model.

Ashima Negi is teaching live on Unacademy Plus

Ashima Negi
UGC NET Qualified Assistant Professor; MBA-FINANCE;BBA;NCFM;PGDM;TQM; ISO9000 & QS9000;Assurance;CCIBL; Youtuber studytalkwithashima.

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Greetings Swapnil Thanks for the new series. It is an appealing way of going through the news. I wanted to know if this course is for UPSC CSE 2019 aspirants ? You mentioned that you were saddened by the lack of real news, well so was I and I found my solace in All India Radio News. It is available in an app, but their website works better. Hope this helps.
  1. By:- Assistant Professor(Ms.)Ashima Negi Candidate For Doctorate (Ph.D.) UGC NET-Management. CA(I), MBA Finance, BBA, PGDM-Materials Management, NCFM, TOM & ISO 9000, QS g000 & Assurance, CCIBL


  2. PORTER'S FIVE FORCES MODEL Potential entrants Threat of new entrants Bargaining power of suppliers Industry competitors Suppliers Buyers Rivalry among existing firms Bargaining power of buyers Threat of substitutes Substitute products


  3. COMPETITIVE ADVANTAGE The Competitive Advantage model of Porter learns that competitive strategy is about taking offensive or defensive action to create a defendable position in an industry, in order to cope successfully with competitive forces. Companies can combat the pressure of the five forces and create competitive advantages. There are 2 basics types of Competitive Advantage: Cost leadership (low cost) Differentiation . -


  4. Industry Attractiveness of Auto Industry- Low Threat to Profit Present) Force Future Internal Rivalry High High. Will rise Threat to Entry Low Moderate Substitutes High High Bargaining Power of Buyer High High, Will rise Bargaining Power of Supplier Low Moderate