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Bargaining Power Of Suppliers (In Hindi)
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Force of suppliers upon Organisation for the supply of raw materials and their devises to hold the Industry towards potential threats of shut out of operations.

Ashima Negi is teaching live on Unacademy Plus

Ashima Negi
CBSE UGC NET. Full time Assistant Professor; MBA-FINANCE;BBA;NCFM;PGDM;TQM;ISO & QS9000;Assurance;CCIBL Youtuber studytalkwithashima

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well said ma'am without revision possible nahi hai koi bhi competitive exam clear karna ye maine bhi seekha hai kuch exam experience ke baad
  1. By:- Assistant Professor(Ms.)Ashima Negi Candidate For Doctorate (Ph.D.) UGC NET-Management. CA(I), MBA Finance, BBA, PGDM-Materials Management, NCFM, TOM & ISO 9000, QS g000 & Assurance, CCIBL


  2. PORTER'S FIVE FORCES MODEL Potential entrants Threat of new entrants Bargaining power of suppliers Industry competitors Suppliers Buyers Rivalry among existing firms Bargaining power of buyers Threat of substitutes Substitute products


  3. PORTER'S FIVE FORCES MODEL Threat of New Entrants Bargaining Power of Suppliers


  4. BARGAINING POWER OF SUPPLIERS Suppliers are likely to be powerful if: Suppliers exert power in the industry by: Threatening to raise Supplier industry is dominated by a few firms Suppliers' products have few substitutes Buyer is not an important customer to prices or to reduce quality Powerful suppliers can squeeze industry profitability if firms are unable to recover cost increases supplier Suppliers' product is an important input to buyers' product Suppliers' products are differentiated Suppliers' products have high switching costs


  5. BARGAINING POWER OF BUYERS Buyer groups are likely to be powerful if: Buyers compete with the supplying industry hy: Buyers are concentrated Purchase accounts for a significant fraction of supplier's sales Products are undifferentiated Buyers face few switching costs Buyer presents a credible threat of backward integration Buyer has full information Bargaining down prices Forcing higher quality Playing firms off of each other