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Ayurveda has long been an affordable and result-oriented medicine option, dating back to the time before the invention of allopathic medicines. Chyawanprash is an ayurvedic formulation of over 50 herbs and spices that are synergistically blended. The ingredients include ghee, sugar, berries, honey, Indian gooseberry (amla) jam, sesame oil, etc. It is also known as a herbal jam and can be consumed daily as a health supplement by children and adults. Founded in 1884 by Dr. S.K. Burman, Dabur is one of the most well-known chyawanprash brands in India. The main motive behind this brand was to cure diseases such as malaria, plague, and cholera, especially for those in remote areas without access to medicine.
The Chyawanprash Market
Chyawanprash has been among the best-known Ayurvedic products. The chyawanprash market is valued at approximately INR 700 crore. Dabur Chyawanprash controls over 60% of the total market share, with competitors such as Himalaya, Emami, Bajaj, Patanjali, and Baidyanath. The product can be found in almost every Indian’s home, and various chyawanprash brands are endorsed by various celebrities such as Madhuri Dixit, Nagarjuna, Ravi Kishan, Akshay Kumar, etc.
Dabur Case Study
Dabur, the leading chyawanprash brand, started in 1884. Since its launch, Dabur’s mission and vision have remained consistent: to provide a sense of well-being to people by providing them with high-quality natural products. The company has a wide range of healthcare products and has also launched skincare products. Dabur honey and chyawanprash have been top performers over the last decade and consistently held a majority of the market share. Dabur products are easily available at local medical and food stores. Products that have seen the highest growth for the company are chyawanprash, honey, and glucose, growing at roughly 30%–40% in the last ten years. Dabur’s hair care products have seen an 18% growth rate in the last decade. Dabur has always been competitive with the world’s largest ayurvedic companies. Dabur has 3.4 million outlets in India that deal in retail and distributes its products in more than 60 countries.
Conclusion
Chyawanprash, a well-known ayurvedic health supplement, boosts immunity, improves physical strength, supports vigour and vitality, provides antioxidants, and lowers cholesterol levels. Dabur Chyawanprash controls 60% of the Indian chyawanprash market, valued at INR 700 crore. People who are diabetic or pre-diabetic should not consume chyawanprash, as it has a high amount of sugar due to the different herbal blends and spices; however, sugar-free varieties are now available.
