Banking Awareness about Axis Bank

Axis Bank comes at the third position in the list of private sector banks in India. There are mainly four areas of operations of this bank, including treasury, retail banking, corporate/ wholesale banking and other banking business. The main headquarters are situated in Mumbai, India. This bank has received several awards and accolades based on various parameters.

Overview 

Axis Bank comes in the third position in the list of private sector banks in India, followed by ICICI and HDFC Banks. There are mainly four areas of operations of this bank, including treasury, retail banking, corporate/wholesale banking, and other banking business. 

Vision and core values of Axis Bank 

Vision: To be the preferred financial solutions provider excelling in customer delivery through insight, empowered employees and intelligent use of technology

Core Values: Customer Centricity, Ethics, Transparency, Teamwork and Ownership.

Basic information about the bank

• Headquarter: The main headquarters of Axis Bank are situated in Mumbai, India.
• Mr Amitabh Chaudhry is the Managing Director and Chief Executive of Axis Bank. 
• Branches: Axis Bank has a wide range of branch systems, including 3,485 domestic branches and 14,332 ATMs across the nation as per the 2017 statistics. Apart from India, there are other Nine branches of Axis Bank in other countries, Singapore, Hong Kong, Dubai (at the DIFC), London, Shanghai, and Colombo. 
• Position in India: Third-largest private bank in India.
• Mobile app: Axis Mobile Bank App.
• Subsidiaries: There are ten subsidiaries of Axis Bank, and these are mentioned below: 

1. Axis Capital Ltd.
2. Axis Private Equity Ltd.
3. Axis Trustee Services Ltd.
4. Axis Asset Management Company Ltd.
5. Axis Mutual Fund Trustee Ltd.
6. Axis Bank UK Ltd.
7. Axis Securities Ltd.
8. Axis Finance Ltd.
9. Axis Securities Europe Ltd.
10. Axis Trends Limited

• Tag lines: ‘Badhti ka Naam Zindagi’ is the prominent tagline used by the Bank. 

Historical perspective of Axis Bank 

In 1993, Axis Bank was founded with the name UTI Bank Ltd. It came under the category of first new generation private sector banks and started its operating system in 1994. This bank was expanded in 1993 with the support of Specified Undertaking of Unit Trust of India (SUUTI) (also known as Unit Trust of India), Life Insurance Corporation of India (LIC), General Insurance Corporation of India (GIC), National Insurance Company Ltd., The New India Assurance Company Ltd., The Oriental Insurance Company Ltd., and United India Insurance Company Ltd.

Services and facilities provided by the Axis Bank are mentioned below

• Credit Cards, Consumer Banking, Corporate Banking, Finance and Insurance, Investment Banking, Mortgage Loans, Private Banking, Private Equity, and Wealth Management are the products offered by Axis Bank. 
• Axis Bank also launched the AXIS CALL and PAY on an atom in February 2010. It is a unique mobile payments solution using Axis Bank debit cards.
• This bank is the first in the nation to develop a system for secure debit card-based payment service over IVR. 
• It also launched the world’s first Forex prepaid in association with Diners Club International, a conglomerate of Discover Financial Services, on 9 March 2016.

Awards and Recognition received by Axis Bank

1. Axis Bank has received the Outstanding Achievement Award for 2005 organised by Indian Banks Association for IT Infrastructure, delivery capabilities and innovative solutions.
2. Axis Bank has also received the Best Digital Bank award from Business Today and KPMG Best Banks Awards.
3. Another award is Best Branded Content from the Economic Times Brand Equity Shark Awards. 
4. Best Bank for Innovation Award from the Finnoviti Awards. 

Conclusion 

Hence, Axis Bank comes at the third position in the list of private sector banks in India. There are mainly four areas of operations of this bank, including treasury, retail banking, corporate/wholesale banking and other banking business. The main headquarters are situated in Mumbai, India. Customer Centricity, Ethics, Transparency, Teamwork and Ownership are the core values of the Axis Bank. The bank has received many awards based on various parameters.