A Short Note On The Writing Instrument Industry In India

The instrument industry in India is expected to grow in the next few years. The industry worth is about ₹ 2,600 crores, and it is projected that the organised sectors are worth ₹ 2,000 crores. The usage of pen and paper has not declined despite the increasing use of technological gadgets like laptops and mobile phones. This article explains the pen industry in India, which has kept updating itself through the years of its sustenance.

The global writing instrument market

Let’s now learn more about the pen industry in India. According to the latest AC Nielsen Retail Audit survey, ball pens account for 72 percent of the overall pen industry in India, followed by gel pens, which account for 28 percent. Even in today’s hi-tech era of computers, cell phones, and e-mails, the pen retains its power as an essential communication medium. According to global economic growth reports, the writing and instruments industry is expected to achieve a growth of US $4.3 billion in 2020 and US $4.5 billion by 2027. 

An increase in the number of promotional items given by academic institutions and offices, such as clothes and calendars, is projected to continue to drive the market. In addition, the quantity of recyclable and natural materials used to manufacture pens has broadened the demand. Thus, the scope for writing instruments has broadened worldwide. 

Best pen brands in India

Parker

• These high-end pens were first introduced in 1888, and their quality is undeniable if they are still at the top of the list after all these years.
• Since its inception, they have always been at the top of the list. These pens are used by everyone, from CEOs of huge companies to nervous students preparing for their boards. 

Cross

• The slim construction of these marble-coloured prints, as well as the impression of ‘CROSS’ imprinted on the pen holder, speak of class.
• It’s appropriate both for men and women, and it’s perfect for CEOs, doctors, and instructors.

Montblanc

• Montblanc is the blend of attributes that separates this brand from others. Instead of being thin, the construction and design of these pens are mighty and productive.
• It partnered with UNICEF in 2004 to tell the world about the importance of written texts.

Waterman

• They were luxury fountain pen manufacturers, and it is still one of the few first-generation fountain pens.
• Since they are hand-assembled and an expert tests each pen before entering the market, these pens represent perfection.

Advancements in the pen industry in India

The pen industry in India, being one of the writing instrument industries, has a never-ending fan base. Despite the growth of technology, people still prefer pens and pencils. We still wish to colour using crayons and paints. Therefore, technological development cannot degrade the writing instrument industries in India.   

The pen industry doesn’t just look upon the developments of technological gadgets but also equally competes with modern science to have a majestic seat among them. There happens to be sequential and consistent technological growth even in the pen industry in India and the other writing instrument industries. We can witness the developments in the pen industry like:

• Bolder colours
• Different shades of colours
• Waterproof inks
• Comfort with the pens
• The raw material of the pen body
• The tip of the pen
• The flow and smoothness of the ink
• User-friendly experiences
• Adjustable and modern design

These developments constitute the significant factors for sustaining the pen industries. The other writing instrument industries are no lesser. They keep inventing and upgrading the status of their product, and thus, they continue to sustain themselves in the market. Of such aspects, India not only produces and manufactures the writing instruments but also exports them to foreign countries. The pen industries show up to 200 crores of pen exports with around 10 million manufacturing units on hand.

These pens in the Indian writing instrument industries are not always super luxurious to range up to hundreds and thousands. Instead, they are neat and straightforward to give the consumers a better user-friendly experience with their products. As a result, the pens that generate the most revenue in the pen industry are the ones that cost about 10 to 15 INR. On the other hand, pens that cost between 100 and 300 INR generate only minimum revenue in the writing instruments industry.

The customers of the pen industry include 55% of students and 20% of office workers. The major players in the game of 20-INR pens are Reynolds, Cello, and Linc. In addition, companies like Parker, Pilot, and Uni-ball play in the area of pens costing between 20 and 400 INR. As India’s studying and working populations tend to grow, the pen industry of India is also expected to grow. Therefore, it is anticipated that the pen industry will generate a lot more income in the future.

Conclusion

According to the experts, the pen industry in India has grown 7-8% annually. Despite the growth of numerous technological improvements in the education and writing sectors, the pen-and-paper method has never gone out of fashion to date. The writing instrument sector is still an ever-growing industry in India, and India also exports such writing instruments to various foreign countries. The pen industry has crossed these many technological struggles because it keeps upgrading itself consistently. The pen industry in India brings up its technological developments in its raw materials and ink standards.