A short note on National Brand Ambassadors for Vocational Training

To comprehend the concept of Brand Ambassadors for Vocational training, we must first comprehend the concept of Vocational training. 

Vocational training is an educational program that aims to prepare an individual for a job that requires specialized skills such as technician, artisan, tradesperson, agriculture, etc through a combination of theoretical teaching and practical experience provided by traditional formal education systems such as ITIs in India. 

It could comprise classroom education, hands-on training, or sometimes a combination of all two. In India, one or two Vocational disciplines are usually included in Secondary and higher secondary education. The actual vocational training, on the other hand, is always done outside of the traditional educational system. A diploma or certification is finally authorized to the learner. It is possible to attend vocational training with or without formal education.

Now comes the term Brand Ambassador, a brand ambassador is someone who is mainly a celeb or a well-known face from any industry like entertainment or sports, who gets money for endorsement or promotion of a specific company’s product or service or any national program or initiative.

The national brand ambassador of vocational training is an Indian celebrity like an actor or a sportsperson who gets involved in the soft skill training program initiated by the govt. and influences folks who follow them to participate and learn more about the vocational training program.

Following are the key forms of vocational training programs offered in India:

Polytechnic diploma courses after secondary education 

A polytechnic diploma could be a three-year diploma engineering course authorized by the All India Council for Technical Education (AICTE)… Polytechnic diplomas procure theoretical and practical wisdom on particular streams of engineering on related chains to Bachelor of Engineering (BE) and Bachelor of Technology (B.Tech) courses. 

Industrial Training Institute (ITI) courses

The Ministry of Skill Development and Entrepreneurship of the central government established the ITIs, a trade-focused higher secondary school. These institutes offer training in over 130 trades and crafts. On a Thriving completion of the training, one can earn the National Trade Certificate (NTC).

• Technician: Foundry, radiology, spinning, rubber, physiotherapy, weaving, and textile processing

• Mechanic: consumer electronics, machine tools, medical electronics, car or vehicle, air-conditioner, lift, and escalator

• Painter: Domestic, industrial, and general

• Building maintenance: Carpenter, mason, plumber, electrician, and fireman

• Machine shop: Welder, sheet metal worker, machinist, turner, and equipment and die maker

• Computers: Computer operator, desktop publishing (DTP), web designing, multimedia animation, and medical transcription.

Skill development programs for small-scale industries

Many government and personal organizations propose industrial skill development programs for small-scale industries. For instance, Small and Medium Enterprises (MSME), MSME-Development Institute, working under the Ministry of Micro, performs general and product-specific entrepreneurship skill development programs (ESDP) for over one month.

• A well-known cricket star, Sachin Tendulkar was the brand ambassador of the ‘Skill India’ campaign started under Vocational training made by the ministry for skill development and entrepreneurship (MSDE). The God of cricket said that the campaign was meant for promoting the abilities of the young generation and it’ll be an excellent opportunity for the country to create good use of its young generation. 

• The Hindi film stars- Varun Dhawan and Anushka Sharma, were approved as brand ambassadors of the Skill India Mission, a program to back Vocational training led by Indian Prime Minister Narendra Modi. The film stars cheered India’s entrepreneurs and skilled workforce, especially homegrown artisans, craftspeople, and weavers who are making the country proud the globe over through their film ‘Sui Dhaga – Made in India’. Varun and Anushka, the movie artists of the film, partnered with Skill India and devoted their time to emphasizing India’s skilled talent and their excellent work by committing with them across different states of the country.

• The government appointed over 24 brand ambassadors for Industrial Training Institutes, India’s vocational training academies. The approved brand ambassadors were excited to spread the message.

• The Indian Vocational Training Institute (IVTI) is a career-oriented education center that gives various varieties of training courses for vocational periods. Under the surveillance of specialist faculties, trainer students won’t only learn promising skills but will feel optimistic about their job placements. IVTI is meant for creating opportunities for learners within the fields of Skill-based vocational businesses and employment. They believe in parting and spreading knowledge rather than teaching only.

Conclusion

Vocational training is very important to people who have a limited budget, and time and who need flexible educational courses.

Therefore vocational training provides a very good paying position in a very short period and training. Since Indians love cinema and sports and therefore the celebrities in both industries have an outsized fan base, making these faces the brand ambassador of vocational training helps a lot in promoting these programs on a large scale and making netizens responsive to these programs and training so that they’ll be benefited with them.