Why are customers important?

Ans. Customers are important because they are the main source of revenue for a business organisation. The primary purpose of a business organisation is to serve its customers better. A business organisation treats its customer as the king. Customers also directly impact the growth of a company and also the growth of a country’s economy. Demand and supply both are affected by customers. Thus, the government and business organisations take decisions keeping customers as an important element. Therefore, customers act as an important element in both the economic and business fields.