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Industrial Revolution part (7)
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Peculiarities of Indian Industrial Revolution. Small scale industrialists and methods of advertising.

SUDESHNA MOHAPATRA
Hello everyone. I am a 3rd year B.TECH student. Teaching has always been a passion and I hope I do justice to it.

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  1. NATIONAL TALENT SEARCH EXAMINATION (NTSE) SOCIAL SCIENCE (HISTORY) (INDUSTRIAL REVOLUTION) BY: SUDESHNA MOHAPATRA


  2. The Peculiarities of Industrial Growth European Managing Agencies were interested in certain kinds of products. They focused on tea and coffee plantations, mining, indigo and jute. These products were mainly required for export and were not meant for sale in India. The Indian businessmen avoided competing with Manchester goods in the Indian market. For example; they produced coarse cotton yarn which was used by handloom weavers or exported to China.


  3. Industrialisation and India. . This was also the time when the Swadeshi movement was gathering momentum Industrial groups organized themselves for collective bargaining with the government. They pressurized the government to increase tariff protection and grant other concessions.


  4. The Indian manufacturers began to shift from yarn to cloth production. Between 1900 and 1912, the cotton piece-goods production doubled in India . This was the period when the export of Indian yarn to China declined Industrial growth was slow till the First World War. The War changed the situation The British mills became busy in meeting the needs of the army. This resulted irn decline of imports to India.


  5. Effects of First world war on Indian Markets. There was a vast home market for the Indian mills. The Indian mills were also asked to supply goods for the British army This created a boom in industrial activities. After the war, Manchester could never recapture its lost position in the Indian market. The British industry was no longer in a position to compete with the US, Germany and Japar


  6. Small Scale Industries Predominate About 67% of the large industries were located in Bengal and Bombay. Smal scale production continued to prevail in the rest of the country . The handicrafts expanded in the twentieth century. he handicrafts people adopted new technology. For example; weavers started the use of fly shuttle in their looms.


  7. Advertising Advertisement is one of the various ways to attract new customers The producers from Manchester labeled their products to show the place of manufacture. The label 'Made in Manchester' was considered to be the sign of good quality.


  8. . The labels also carried beautiful illustrations, The illustrations often carried the images of Indian gods and goddesses. This was a good attempt to develop a local connect with the people Calandars were distributed to popularise a brand The Indian manufacturers often highlighted nationalist messages along with their advertisement; in an attempt to develop a better connect with the potential customers


  9. NATIONAL TALENT SEARCH EXAMINATION (NTSE) SOCIAL SCIENCE (HISTORY) (INDUSTRIAL REVOLUTION) BY: SUDESHNA MOHAPATRA


  10. The Peculiarities of Industrial Growth European Managing Agencies were interested in certain kinds of products. They focused on tea and coffee plantations, mining, indigo and jute. These products were mainly required for export and were not meant for sale in India. The Indian businessmen avoided competing with Manchester goods in the Indian market. For example; they produced coarse cotton yarn which was used by handloom weavers or exported to China.