Theory of Consumer Behaviour with Case Studies

Creativity plays a significant role in marketing, as in any other industry. Mainly, the creative process includes creative advertisement placement with the arrangements of display and the words they prefer to use. Marketers often try to decide the best and most effective way to sell their specific products and services. It is essential to consider all critical strategies, including the theory of consumer behaviour and sellers. Good behaviour can allow you to get maximum profitable results in the long run. There is no doubt that efficient and good marketing will drive the attention and catch the eye to capture the imagination to persuade the customer they need to sell their products. The theory of consumer behaviour is critical for every competitive marketing strategy.

The concept of consumer behaviour?

With the proper understanding of emotions, attitude, and the role of object utility, the marketing campaign’s effectiveness is limitless in theoretical ways. Consumer behaviour theory is widely essential and accepted to determine consumers’ behaviour and access more profile results. We all know that marketers are constantly trying to figure out and refine the art of their craft for their maximum reach and maximum level of growth. In that, it’s essential to enhance the skills and knowledge related to this field, and it can also receive an impressive boost with the help of well refined.

It is pretty simple if we talk about the consumer behaviour concept. Most of the time, it was found that marketers spend their time trying to parse the thoughts, patterns and behaviour of consumers. The more sellers and marketers understand consumer behaviour, the more profitable results they will get. The more they will be able to cater to their consumer requirements. In the last few decades, several theories of consumer behaviour have been invented. Here is what they explain about the consumer behaviour:

 Reasoned Action Theory

This theory was invented by Martin Fishbein and Icek Ajzen of the reasoned action that includes the consumer’s behaviour theory and focuses on the relationship between marketing and preexisting attitude. According to this theory, it was stated that consumers act on their behaviour to make or allow you to get a particular outcome, either for a familiar reason or alternative. Rational decisions are considered the chief element of what drives consumers to purchase their products and services. The central concept of this theory of consumer behaviour lessens the significance of the specificity over the Obtuseness. We can also say that the consumer may take any specific action directly impacting the result.

Motivation-Need Theory

This is the consumer behaviour theory invented in the year 1943. This theory insists that every individual acts to satisfy and fulfil their requirements, mainly based on the system of five different priorities, including the increasing value of safety, love, loyalty, physiological survival, and self-actualization. The primary purpose of this theory was to be used across the business and marketing classes to explain why consumers tailored the marketing strategy and message was a real challenge for the success. This theory explains by appealing to the customer so that it can relate to the level of need and prioritise the instil significance and urgency. Motivation theory inspires marketers to understand consumer behaviour’s motivational needs.

Buyer Behaviour Theory

The core concept is present in this theory. This buyer behaviour theory explains the behaviour of buyers. In general, it includes the way of speaking, reliable repeat and prime to establish a familiar purchase routine to save your precious time and simplify the decision-making procedure. This theory holds consumer preference that seeks to identify the elements of the decision process and note the changes if there are any.

According to the buyer behaviour theory, a buyer’s preferred choice of specific brands and services is mainly informed by the motive. Any decision mediator can match the level of reasons with those alternatives.

Conclusion

The theory of consumer behaviour is the study of how people make their decision while purchasing any specific products and services. This theory is essential for every marketing and business. It helps the company capitalise on their behaviour by predicting how and when a customer will make their move for the purchase. The concept of consumer behaviour theory helps determine what decisions influence them, and it will also give you the strategy to manipulate your customers’ behaviour proactively.