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The clothes individuals wear, the food they eat, and the lives they lead all reflect the influence of Western culture on Indian society. Pizza is one of the dishes that Indians have grown to enjoy.
India’s population has developed a taste for pizza in recent years. Though pizza has been accessible in the United States for some time, its popularity has exploded in recent years. As a result, essential companies in the pizza industry are seeing tremendous investment and expansion potential in this region. Pizza is rapidly becoming a famous cuisine of choice for many Indian inhabitants, and outlets that serve it are growing more widespread.
Reasons for the increase in the Pizza Market in India
For the past five years, the Indian pizza market has grown at a consumer annual growth rate of 26%.
Even though pizza has been available in India for a long time, it has only recently become one of its most popular fast snacks. The rising popularity of this sort of food is due to several causes. They are:
Consumerism
One of the most important elements contributing to the rise in popularity and demand for this sort of food is the rise in consumerism. The demand for pizza has increased as more people have gotten interested in it. More restaurants serving this sort of cuisine are springing up across India to accommodate the rising demand.
Working Women
Another factor driving growing pizza consumption in India is the rise in the number of women entering the workforce. Working has restricted the number of time women may spend in the kitchen because they are primarily responsible for preparing meals for their families. As a result, women and their families rely on pizza as a quick and convenient meal.
Increase in spending power
The constant rise in Indian affluence has fueled the expansion of the pizza sector. Residents can spend more money on this popular fast food as their income rises. As a result, the popularity of this dish has grown even more, as needed for it.
Customization
Instead of offering basic toppings, pizza vendors now allow customers to customise their pizzas by selecting the base, toppings, and other fillings. Those who are health-conscious can add more veggies and go for thin-crust pizzas, while those who enjoy cheese can opt for pizzas with cheese fillings, such as Domino’s cheese burst pizzas.
Pizza shops in India have expanded their customer base by offering personalization
Key players
The rising popularity of pizza has created new growth opportunities for several major worldwide firms. Pizza Hut, Domino’s, and Papa John’s, among others, are some of the most well-known businesses in the sector.
Domino’s has around 55 per cent of the organised pizza market share and 70 per cent of the home delivery market share in the pizza business. Domino’s built its 600th shop in India this year and plans to open its 800th by 2016.
For Pizza Hut, India, for example, is one of the most important markets in the world. Over the next five years, this firm intends to increase the number of outlets in the region.
Currently, the retailer operates 360 restaurants in 100 cities across the United States. They hope to have more than 700 locations open and operational within the next five years.
The success of Online Delivery
Several pizza franchisees have begun to investigate the use of an online delivery format. This arrangement is preferred in heavily visited areas such as malls, universities, tech parks, and railway stations.
Over the last year, Pizza Hut’s internet sales have increased dramatically. Online sales and home delivery account for around 35% of the franchiser’s total sales. The restaurant franchise began accepting online orders through their website and app.
Other pizza restaurants aim to achieve the same level of success with online ordering as Pizza Hut.
Conclusion
Given the expanding popularity of pizza in India, the great development potential for significant suppliers, and the constant investments being made to enhance the growth of these essential vendors in this region, it is reasonable to conclude that the Indian pizza market will continue to grow in the future years.
