The Deodorant Market in India

Deodorants are fragrance products applied to the body to hinder the growth of body odour causing bacteria and help maintain better personal hygiene. Deodorants are available in aerosol/spray, roll-on, and stick forms in India. The Indian deodorant market is expected to grow significantly due to greater penetration of brands, higher consumer awareness, and increasing discretionary income, among other factors.

Deodorant market in India 

Spray deodorants are aerosol-based and are the most popular deodorant among Indian consumers. Roll-ons and sticks, on the other hand, are becoming increasingly popular among Indian shoppers. With a 31.5 percent market share, Hindustan Unilever is the market leader in deodorants. Its flagship product, Axe, is top-rated among the middle and upper classes, accounting for 25% of the market value. There are many deodorants available for men, but very few for women.

For decades, the Indian market has relied on perfumes to enhance body scents. As a result, women in the country prefer perfume to deodorants and antiperspirants. Deodorants are also used by those who spend a lot of time outside, and men are the most likely to use them.

The market leader in the deodorants category in India

FOGG is the market leader in the deodorant category in India. The Indian market has 15.8% of the shares in the Indian market. It is very readily available as an Indian brand deodorant. Vini Cosmetics is the parent company of FOGG. The founder and managing director of Vini Cosmetics is Darshan Patel. Some of FOGG’s popular deodorants are FOGG men’s macro body spray, FOGG women’s paradise body spray, Unisex dynamic fragrance body spray, etc.

The top 7 selling deodorant brands in India are as follows-

1. FOGG- Without a doubt, the leading deodorant brand is FOGG in India. FOGG is an India-based perfume company founded by Darshan Patel. FOGG’s parent company is Vini International (Vini Cosmetics). It has a 15.8 % share in the Indian Market.
2. NIVEA- Nivea is one of the oldest brands in the world. It is known worldwide for the production of high-quality skincare products. Nivea’s popularity continued to grow. Recently, several new products such as deodorants and perfumes have also been launched by Nivea in the global perfume market.
3. ENGAGE- Engage is another famous brand of perfumes and deodorants in India. Engage deodorants have won the trust of Indian consumers because they are owned by the company ITC. ITC has managed to impact its consumers so that the Engage brand has no difficulty in reaching Indians. But in the end, it’s the quality of the product that counts, not just the brand. Its most popular deodorant in India is Abandonment, Drizzle, Terror, Frost, etc.
4. PARK AVENUE- Park Avenue is a well-known brand of clothing and shoes. Its most popular deodorant in India is Park Avenue Voyage Signature Deodorant For Men, Park Avenue Good Morning Body Deodorant For Men, Park Avenue Storm Deodorant, and many more.
5. AXE- Unilever (Hindustan Unilever Ltd in India) is the parent company of Axe and is known worldwide for the production of grooming products. They sell their toiletries like deodorant, shaving cream, perfume, etc.
6. WILD STONE – An India-based perfume company owned by Narendra Kumar Daga. The most famous Wild stone Deodorants include Wild stone Men cord Titanium Body Perfume, Wild stone Men cord Platinum Body Perfume, and Wild stone Men cord Gold Body Perfume. It has a 6.6% share in the Indian Market.
7. DENVER- Denver is also a deodorant and perfume brand in India. Denver’s brand ambassador is Shah Rukh Khan. Denver’s deodorants have grown in popularity in recent years, and they now rank among the top ten brands of best-selling deodorants in India. It has approx 4.4 % market share in India. According to market sources, the deodorant market has grown at a 4-5 per cent annual rate over the last 5 years. 

Harmful Effects of Deodorants

Deodorants were introduced to the market to assist people in getting rid of body odours caused by bacteria. However, some of these products contain toxic chemicals, many of which are carcinogenic and can be harmful to our bodies.

Many consumers are unaware of the dangers of using deodorants for an extended period; however, manufacturers are constantly experimenting with the ingredients in deodorants to ensure that consumers are exposed to the least risk.

Many manufacturers are trying to reduce the harmful effects of deodorants by not using toxic chemicals. The most dangerous chemical which is used in the deodorant making is parabens”. It is used as a preservative in deodorant. It may cause prostate cancer and breast cancer because it acts like oestrogen in our bodies. If we buy such deodorants, which are paraben-free, then other manufacturers will also start producing paraben-free deodorants. 

CONCLUSION

According to data, the increasing affluence of the middle class, the importance of personal grooming, India’s growing young population, and the desire to smell good and fresh all day are driving the demand for deodorant products. As a result, companies are gradually shifting their focus away from metros and toward other markets, with plans to launch a line of low-cost deodorants.