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Introduction:
Knowledge of taglines of companies is crucial to be called a marketer or even a businessman. Taglines help in creating the identity of our company, product, service and virtually anything. In marketing, a tagline is a short phrase that summarises the purpose of the brand or product. Sometimes taglines may be longer than one sentence; other times they may be very short (only one or two words). Taglines are used for advertising slogans and brandings.
What are Company Taglines and why do companies use them?
Company Taglines are short phrases or sentences that are typically abbreviated versions of the names of companies and are often used to help identify a company. In most cases, companies use taglines for ad campaigns, marketing purposes and branding purposes.
Why does a company have a tagline?
Companies need taglines because they may be too long to appear on the screen if they were written in full. Taglines can also be used as part of visual brand identity and can be adapted to suit separate campaigns. Many companies come up company tagline ideas which help them market their products better.
How to select a good tagline for a company?
Companies should select taglines that are meaningful, powerful and memorable. Taglines are one of the most important things that marketing companies use for promotional purposes. The company tagline should be catchy enough that it sticks in the customer mind when he sees the company’s products or advertisements.
List of Insurance Companies in India and their Taglines:
- Life Insurance Corporation of India (LIC)
o Tagline – Yogakshemam Vahamyaham
- Max Life Insurance Company Limited
o Tagline – Aapke Sachhe Advisor
- SBI Life Insurance Company Limited
o Tagline – With Us, You’re Sure
- Oriental Insurance Company Limited
o Tagline – Prithvi, Agni, Jal, Akash, Sabki Suraksha Hamare Paas
- Kotak Mahindra Old Mutual Life Insurance Limited
o Tagline – Faidey ka Insurance
- New India Assurance Company Limited
o Tagline – India’s premier general insurance company
- Max Newyork Life Insurance Company Limited
o Tagline – Karo Zyada ka Iraada
- Aviva India Life Insurance
o Tagline – Kal par Control
- Apollo Munich Health Insurance
o Tagline – We know Healthcare.
- ICICI Prudential Life Insurance Company Limited
o Tagline – Zimmedari ka humsafar
- Birla Sun Life Insurance Company Limited
o Tagline – Muskurate Raho
- Future Generali Life Insurance
o Tagline – Ek Shagun Zindagi Ke Naam
- Tata AIA Life Insurance Company Limited
o Tagline – You click, we cover
- Bajaj Allianz Life Insurance Company Limited
o Tagline – Jiyo Befiqar
- Max Bupa Health Insurance
o Tagline – Your Health First
- HDFC Standard life Insurance Company Limited
o Tagline – Sar utha Ke Jiyo
- PNB MetLife India Insurance Company Limited
o Tagline – Have you met life today?
- Exide Life Insurance India Company (previously ING Vysya Life Insurance India Company)
o Tagline – Adding Life to Insurance
- United India Insurance Company Limited
o Tagline – Rest Assured with Us
Further below is the list of some of multinational companies along with their taglines:
Brand | Tagline |
3M | Science. Applied to Life. |
Accenture | New Applied Now |
Adidas | Nothing is Impossible |
Adobe | Better by Adobe |
Allianz | We Cover Courage |
Amazon | Irresistible. Delivered. |
American Express | Don’t Live Life Without It. |
Apple | N/A – Does not use a tagline. |
Audi | Vorsprung durch technik (Global), Truth In Engineering (US) |
AXA | Know You Can |
Banco Santander | Respect Ads Up |
BMW | The Ultimate Driving Machine |
Budweiser | This Bud’s For You |
Burberry | London England |
Canon | Delighting You Always |
Cartier | The art of being unique |
Caterpillar | Let’s Do The Work |
Chanel | N/A – Does not use a tagline. |
Cisco | The Bridge To Possible |
Citi | Welcome What’s Next |
Coca-Cola | Open Happiness |
Colgate | Antibacterial Protection for a Healthier Mouth (Colgate Total) |
Corona | Find Your Beach (Corona Hard Seltzer) |
Danone | N/A – Does not use a tagline. |
Dell | Every Little Thing Is Everything |
DHL | Excellence. Simply Delivered. |
Dior | N/A – Does not use a tagline. |
Discovery | Explore Your World |
Disney | The happiest place on earth. (Disneyland) |
eBay | Buy it. Sell it. Love it. |
More together | |
FedEx | Opportunity / Strength / Miracles. What We Deliver By Delivering |
Ferrari | N/A – Does not use a tagline. |
Ford | Go Further |
General Electric (GE) | Good Things, for Life. |
Gillette | The Best A Man Can Get |
Goldman Sachs | You Can Money (Marcus by Goldman Sachs) |
With A Little Help From Google | |
Gucci | N/A – Does not use a tagline. |
H&M | N/A – Does not use a tagline. |
Harley-Davidson | Screw it, let’s ride. |
Heineken | Open Your World |
Hennessy | Never Stop. Never Settle. Since 1765. |
Hermès | N/A – Does not use a tagline. |
Hewlett Packard Enterprise | Accelerating Next |
Honda | From Honda |
HP | Keep Reinventing |
HSBC | Together We Thrive |
Huawei | “It’s In Your Hands”, “Rewrite Possibilities”, or “Reinvent Photography” |
Hyundai | Better Drives Us |
IBM | Let’s Put Smart to Work |
IKEA | N/A – Does not use a tagline. |
Intel | Experience What’s Inside |
J.P. Morgan | Make More of What’s Yours |
Jack Daniel’s | What the Label Doesn’t Tell You, a Sip Will |
John Deere | Nothing Runs Like a Deere |
Johnson & Johnson | So Much More (Johnson’s Baby) |
Kellogg’s | N/A – Does not use a tagline. |
KFC | It’s Finger Lickin’ Good |
Kia | Give It Everything |
L’Oréal Paris | Because You’re Worth It |
Land Rover | Above & Beyond |
LEGO | N/A – Does not use a tagline. |
We’re In It Together | |
Louis Vuitton | N/A – Does not use a tagline. |
Mastercard | Start Something Priceless |
McDonald’s | I’m Lovin’ It (Previous) |
Mercedes-Benz | The Best or Nothing |
Microsoft | Empowering Us All |
MINI | Born To Drive |
Morgan Stanley | We Are Morgan Stanley |
NESCAFÉ | It All Starts With a NESCAFÉ |
Nestlé | Various Taglines. “Water Is Our Life’s Work” (Nestle Waters), “Make, Bake Love” (Toll House) |
Netflix | N/A – Does not use a tagline. |
Nike | “Just Do It” and “Sport Changes Everything” |
Nintendo | “My Way To Play” and “Our Way To Play” (Nintendo Switch) |
Nissan | Innovation That Excites |
Oracle | N/A – Does not use a tagline. |
Pampers | Love The Change |
Panasonic | A Better Life, a Better World |
PayPal | PayPal Is New Money |
Pepsi | That’s What I Like |
Philips | Innovation and You |
Porsche | N/A – Does not use a tagline. |
Prada | N/A – Does not use a tagline. |
Salesforce.com | We Bring Companies and Customers Together |
Samsung | Samsung — “Inspire the World, Create the Future” |
SAP | N/A – Does not use a tagline. |
Shell | It’s Fuel for Thought (Shell V-Power) |
Siemens | Ingenuity for Life |
Sony | N/A – Does not use a tagline. |
Spotify | Free on Spotify |
Starbucks | N/A – Does not use a tagline. |
Tiffany & Co. | “Believe in Dreams” and “Believe in Love” |
Toyota | Let’s Go Places |
Uber | Doors Are Always Opening |
UPS | Every ing for Small Business. And of Course, Shipping. |
Visa | Everywhere You Want to Be |
Volkswagen | Drive Bigger |
Zara | N/A – Does not use a tagline |
Conclusion:
Taglines can play a critical role in establishing the identity of a brand. Therefore, companies must carefully select and create one that clearly conveys their message and purpose to the target audience.
