Learn About the McDonald’s Success Story

In 1940, Maurice McDonald and Richard founded McDonald’s ‘Speedee Service System’. This Speedee Service System was a pioneer for McDonald’s, and it was a straightforward and straightforward way to prepare a hamburger. The McDonald’s restaurants that served simple hamburgers in the California town were very famous. Usually, customers get tired of waiting while they order other foods. They start liking the taste of hamburgers. And then started visiting the brother’s restaurant to taste hamburgers that were affordable, tasty, and, most importantly, arrived at the table in a few minutes. This was the start of McDonald’s success story. However, despite its success, McDonald’s waited for a long time to become one of the world’s top restaurant brands. In the next fifty years, McDonald’s expanded overseas. Moreover, there are more than 34,000 McDonald’s restaurants worldwide that serve everything from McMuffins to McShrimp. You can find McDonald’s restaurants in far abroad countries like Egypt and Indonesia, with a special halal menu.

How has McDonald’s been so successful?

McDonald’s was not the very first franchise business, but it is an example of a business model rooted in Southern California. Now let us find out how McDonald’s has been so successful. How did the chain grow from a single restaurant into an expensive corporation:

· Consistency

For customers visiting McDonald’s in India, America, California, or Australia, the experience will be similar in all the McDonald’s franchises. McDonald’s maintains consistency in its menu, taste, food wrapping, and its building design. In 1961, in the training school of Hamburger University of Ray Kroc, it was specially mentioned that restaurants’ operation procedures, quality, service, and cleanliness must be consistent. Consistency will also increase the productivity of a restaurant.

· Brand Slogan

Behind McDonald’s success story, the emotional brand slogan ‘I am Lovin’ also created history. This slogan takes the customers back to their childhood. Although there are many better products on the market, most people have a bond with McDonald’s, which is unbreakable. Moreover, this is the reason so many people show their love for McDonald’s. The fries available at McDonald’s have the same look and taste irrespective of any place.

· Adapt Customer’s Needs

McDonald’s realises that it is vital to adapt to wants and needs. They always prefer to serve healthier options to the customers as they are becoming more health-conscious now. Moreover, McDonald’s also offers regional items based on the local favourites.

· Risk-Taking

Although McDonald’s always focuses on maintaining consistency, they are never afraid of taking risks and improving their menu. The original and the quick menu of McDonald’s included only cheeseburger, hamburger, shake, fries and beverages. However, the McDonald’s chain has included breakfast items, McNuggets, salads, Filet-O-Fish, the McRibs, and the Happy Meal over the past years.

· Perfect cross-sell of products

Cross-selling is very important in all businesses. It means co-promoting the other products and the product you are buying. McDonald’s has the most popular cross-sell of all time, ‘Would you like to have fries with that?’ This is the best way to increase sales. However, it is also important not to force the customer. Wait and listen to the customer’s orders first, get the information about the sale, and then realise why this could add value to the final purchase.

· Learn to work with colleagues

The employees working in McDonald’s need to work with the customers, but they also need to know how to work with their colleagues. For every business, suitable speaking and working with one another is valuable. Careful behaviour towards each other is essential for gaining success and for the growth of the business.

· Reward the employees

McDonald’s knows how to treat its employees. They reward the employees and allow them to work their way up. Doing this type of behaviour not only reduces turnover but also helps build a company full of loyal employees who know inside and outside of the business.

· Understand the importance of Philanthropy

Giving back is very good for business, and McDonald’s understands this importance like many other Philanthropy businesses. McDonald’s is well known as the giving back community via the Ronald McDonald House Charities, fundraisers, college scholarships, and mentorship programs.

Conclusion

This article has learned about McDonald’s success story and how the chain grows from a single restaurant into an expensive corporation. Also, in this regard, we have discussed here the essential features that help the McDonald’s chain become one of the top brand restaurants worldwide.