How Credible Is Incredible India?

Incredible India is a Government of India run marketing campaign focused on international tourists who come to our country, invest in our economy and show interest in our diversity. The greatest attribute of India is its variety of culture, philosophy, language, and incredibly rich and diverse heritage. Very few countries can showcase the fusion of the traditional and the modern the way India can. It has some of the most incredible mountains, rivers, deserts, forests, historical places, religious sites and diverse cultures. 

Incredible India contributes to the Indian economy. It is a campaign launched by the Government of India to boost Indian tourism and portray the country as a credible tourist destination.

The Slogan Incredible India

The tourism ministry incorporated the term ‘Incredible India’ as a slogan to promote India as a credible tourist destination with rich heritage and modern marvels that tourists can visit and enjoy.

About Incredible India

In 2002, the ministry of tourism inaugurated the Incredible India campaign to promote India globally as a tourist destination. 

India is a multicultural country with breathtaking landscapes and historical monuments. Every state has its history, language, food, clothing and culture. India symbolises unity in diversity as it has multiple religions, cultures, languages, traditions, etc. 

How Credible is Incredible India 

Several foreigners visit India every year to explore India’s beauty, rich ancient temples, history, traditions, food, languages, etc. 

Here’s what makes India incredible: 

• Diverse regions and cultures.
• Historical places.
• Variety of foods.
• Religious sites.
• Natural beauty and forests.

Tourism Attractions that Make India Incredible 

Below are some of the attractions that show the glory of India:

1. One of the biggest tribal gatherings – Pushkar, Rajasthan camel fair
2. The blue city – Jodhpur, Rajasthan
3. Tea picking – Munnar, Kerala
4. Ghats – Varanasi
5. Foods like Dosa – Karnataka
6. Biryani – Hyderabad 
7. The remote valley –  Leh
8. The greatest dive – Andaman Island
9. Toy train ride – Darjeeling
10. Golden Beaches – Andaman and Nicobar
11. Kathak Dance – Rajasthan, Uttar Pradesh

Incredible India Campaign Timeline

2002 – The campaign was launched to promote tourism in India to a global audience. 

Incredible India is the name of an international marketing campaign established by the government of India to expand tourism in India.

2002 – Atithidevo Bhava campaign launched.

Atithi Devo was also launched in 2002 by the tourism ministry. Its name automatically attracted the tourism industry of the country.

Atithi Devo bhava is a Sanskrit term taken from the Hindu religion, It translates to  ‘guest is our God’ and portrays the deep-rooted hospitable tradition of India.

In this campaign, the main motive of the tourism ministry is to make Indians aware of how to welcome and respect tourists in our country. 

2012 – Ministry of tourism signs MoU with the ministry of civil aviation 

In 2012, the Ministry of Tourism signed a memorandum of understanding (MoU) with the ministry of civil aviation to promote synergies between both the ministers and facilitate the promotion of India as a preferred destination for domestic and international tourism.

Impact of the Campaign

Here is the impact that the Incredible India campaign has had. 

• It has managed to attract an international audience to India.
• The campaign helps the government earn profits through tourism.
• It shows a positive impact on the economic growth of the country.

Importance of Incredible India

The campaign characterised India as a desirable tourist destination by showcasing several elements of Indian civilization and history, like yoga, spirituality, historical places, and goods.

The importance of Incredible India is that it brings economic benefits to the country through foreign currencies. Upkeep of monuments and creating better infrastructure will only do more good and make India more attractive to tourists.

Conclusion 

Incredible India is a marketing campaign used to attract tourists to visit India and explore its culture, regions, food, dances, historical monuments, etc. Incredible India also helps the economy of our country. The government needs to build better infrastructure so that tourists can have a better experience of travelling through the country. The impact of the campaign has been good so far, as it portrays the diversity of the country with positivity. It also showcases Indian culture and helps popularise it around the world. 

Overall, Incredible India is good for the country and it helps bring foreign currency into the country.