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Parle G, biscuit first came into existence after the Independence of India in 1947. It was an initiative to replace British products with Indian alternatives.
Initially, it was sold under the brand name ‘Parle Gluco.’ Later, in and around 1980, the name was changed to ‘Parle G,’ where G stood for Glucose. However, future ad campaigns revealed that ‘G for Genius.’
Slowly and steadily, Parle G made its position in the market and, by the end of 2013, became one of the first FMCG brands in India to cross ₹5,000 crores in retail sales. Since then, Parle G has been the largest selling biscuit brand globally.
The Largest Selling Biscuit Brand in the World
Parle G, the world’s largest selling biscuit brand 2021, is manufactured by maker Parle Products. They first began manufacturing these biscuits in 1939, and after Independence, the Parle Gluco or Parle G became extensively famous.
Today, these biscuits are India’s top choice. Not only that, Parle G has become globally popular. Countries like the United States, Dubai, Europe, Maldives, Sri Lanka, and Canada are the leading consumers of these biscuits.
This Indian brand is the single largest selling biscuit brand globally. In India, the main reason for the popularity of this brand is its effective cost. Whether you are rich or poor, everyone can easily afford it.
Moreover, it has been found by the survey that people of all age groups are the top consumers of Parle G. As per the industry analyst, the rise of Parle G is led by its pricing and extensive distribution, especially in rural areas.
Earlier, the biscuits were available at a price range of ₹ 1 to ₹ 50, but now, ₹ 1 and ₹ 2 packets are not found in the shop. The survey found that the most selling range is ₹ 5 packets of Parle G.
Though, by this time, various competitors have arisen, such as Britannia, Oreo, and some other glucose biscuits, Parle G is undoubtedly the world’s largest selling biscuit brand in 2021.
What Makes Parle G the Largest Selling Biscuit Brand in the World?
Right after the launch of Parle G, it became an instant hit among the Indians. Moreover, at that time of Independence, patriotism drove Indians toward these brands. Though many tried to replicate Parle G’s strategy, they are still unbeatable. Let us know in detail why Parle G, an Indian brand, is the single largest selling biscuit brand in the world:
Product
The primary reason for Parle G being the largest selling biscuit brand globally is its quality. Parle G biscuit has a very generic taste that all age groups like. Initially, they were considered just “Glucose biscuits,” but now they are known as “Tasty and Healthy Biscuits.” A single packet of Parle G is known to have 450 calories. It has all the necessary nutrients, and the biscuit is highly fit for diabetics patients.
The biscuit is primarily used as a teatime snack, but it has a diverse way of consumption. The popularity of Parle G has led people to experiment with it; you can find various recipes. It is not just a snack; it has become a complete meal.
Branding
Parle G is branded as “Bharat ka Apna Biscuit.” The brand has been creating an impact on every Indian citizen since 1939 with its effective print and television advertisements. Parle G has been highly effective with its campaigns and branding; it makes sure that the message is delivered, impacting the product in people’s minds.
Over the years, Parle G has created a brand image in people’s minds; in every household, tea is served with Parle G, and it has become the national biscuit of the country. The credit goes to the famous “G for Genius” campaign.
Price
The price of Parle G is Rupee 5. It is an affordable biscuit; the brand has used a low pricing strategy to make the product available to everyone, even in the remotest location, at an affordable range. Due to inflation, the price of products has increased almost every year, but the value of Parle G has been the same.
Packaging
The biscuit is packed in red and yellow wax paper with an image of a small girl on the packet. The image is a way to connect with people and build brand recognition. The biscuit giant hasn’t experimented with its packaging; it has been the same. The product’s packaging is simple and chic, differentiating the brand from other biscuit brands and building brand recall value.
Conclusion
With its low price and high quality, Parle G has built an excellent brand image since it started. Its captivating advertisements are connected with the sentiments of people, which is why the brand has been an undisputed leader in the business industry. Every year, a new biscuit product is launched in India, or an existing product changes its marketing techniques, but Parle G has shown that you don’t need to worry about the competition if you love a product.
