Profile
Settings
Refer your friends
Sign out
Even after being a beautiful country with rich cultures and traditions, India has not flourished in the tourism sector. In contrast, other countries like Spain and France were considered hot spots for holiday destinations. The Government of India launched the Incredible India campaign to promote tourism in India in 2002 to a global audience.
Although the Tourism Ministry of India had tried to promote India time and again, it did not bring any fruitful outcomes, but the Incredible India campaign was a huge success.
Even foreigners now know about the rich cultures and traditions of India. Incredible India has made it happen because global tourists wouldn’t have known what India is without this effective advertising campaign.
The significant impact on the travel and tourism industry seen after the Incredible India campaign was gigantic, and a few others are listed below.
Travel and Tourism Industry
After the Incredible India campaign launch, India’s tourism increased foreign tourists visiting the country by 16% more than the previous year.
Many travel agencies opened up and the ones already present experienced huge profits.
The campaign created jobs in the tourist industry, like tourist guides, tourist drivers, taxis and buses hired when the people want to roam around.
The restaurants, cafes, clubs, hotels and resorts all these industries too benefitted from the campaign.
Small businesses, like pottery makers, decorative/showpiece item sellers, ice cream vendors at tourist locations, and many more got busy and earned profits.
Small businesses started many new projects to cater to the demands of the tourists. Many women entrepreneurs also came forward, inspiring and encouraging even more women.
Environmental
The travel and tourist industry boomed significantly. As more and more hotels and resorts were constructed, the environment took a toll. Deforestation was the first thing that occurred.
And then, in the later years, rates of air pollution due to the vehicles, water pollution due to the throwing of garbage into lakes and riversides.
Soil pollution occurred as well because the tourists and locals all threw their trash on tourist destinations.
Garbages like plastic wrappers and bottles are easily accessible for purchase, although they take years to decompose.
Economical
The Incredible India campaign created millions of jobs like tour guides, drivers, hotel staff, servers in restaurants, photographers, and many many more.
As the government improves the country’s infrastructures, like roads and highways, it will attract even more tourists.
But primarily, it will benefit the locals in the tourist destinations. Better roads, schools, and redeveloped buildings will help keep the community happy.
Local Population
After the government launched the Incredible India campaign to promote tourism in India in 2002 to a global audience, the standard of living of the local population improved to new lengths.
The availability of jobs, better infrastructure, and lively environment combined, and the localities of tourist destinations experienced an upgrade in their living conditions.
As more hotels were constructed, many locals living on pieces of land with no proper sewer and facilities were given accommodation somewhere better while their lands became resorts.
This was advantageous to both parties. The locals found thousands of job opportunities.
This improved their standard of living, as now they could afford good things, unlike earlier.
The foreign tourists mostly spoke in English. This helped the locals to learn an international language and focus on better education.
This resulted in increased literacy rates in the entire country bit by bit.
To the Government
The country’s unemployment rates were significantly reduced.
This ensured that the government would not have to provide as many unemployment benefits as in previous years.
So the resources used for unemployment benefits were available for better purposes.
An increase in employment rates also meant that the government received even more taxes.
The taxes earned can be used again by the government to better the country, like providing subsidies to the tourist businesses.
Or maintaining tourist locations or any other work like improving the country’s infrastructure.
Conclusion
Even after having one of the world’s wonders and many other touristy locations, India did not flourish in the tourism sector. In contrast, other countries like Spain and France were considered hot spots. The Indian government decided to promote tourism in India in 2002 to a global audience through the Incredible India campaign. The significant impact on the travel and tourism industry seen after the Incredible India campaign was that the country boomed with profits due to tourism in the first year of its advertising itself. A short Incredible India analysis proves that the campaign was a massive success for the country. It was a win-win situation for everyone.
