What are the Main Features of the Jago Grahak Jago Programme?

Question: What are the Main Features of the Jago Grahak Jago Programme?

Answer: The Ministry of Consumer Affairs launched the Jago Grahak Jago (JGJ) campaign to empower consumers to assert their rights. Various channels are established under this programme to raise consumer knowledge of their rights and to prevent merchants from engaging in unethical business practises. It also educates and informs customers about their legal rights as consumers.