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Kerala PSC » Kerala PSC Study Materials » Computer Word Processing » Social Networking
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Social Networking

The phrase social networking, a platform of internet-based social media to remain connected with peers, family and friends and promotes brand awareness.

Table of Content
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Social Networking in the current scenario has achieved a popular segmentation of the people in the society. People are using this social networking system such as Instagram, Twitter, Facebook, Youtube in their regular lives as a powerful weapon for getting information. Social networks might assist the individuals to be discovered, exploited for learning, demonstrating, sharing knowledge, storing and searching as competent equipment for formal learning. Cyberspace might facilitate new aspects for science communication that could support both collaborative teaching and active social learning.    

Social networking

Social networks might be ascertained as an online social lifestyle and in-person those are the basic needs to lifestyle health and behaviour through the influence of mechanism and support. This social networking system might mitigate respiratory infectious disease due to the various aspects of social networks and their practising behaviour. Technologies and cutting edge techniques might be implemented; treatment and new pathogens might come into a relationship with this social networking system.  

Pros and cons of this social networking site

Internet based social media platforms help in managing and connecting people. It is a mainstream and everyday effective way to connect individuals in business and in real life. The ability to contact others might be ascertained as the Pros of this social networking and it will enable people to communicate with others throughout the global context. Law enforcement might apply this social media to mitigate the crime rate faster. Easy communication is another Pros that could enable a person to instant communicate in an emergency. Access to information and real-time news might be determined as Pros in this social networking process. Social media could spread information or news faster than any such television channel. An individual could customise their news preference and information discovery they desired. 

Cons of social networking sites such as privacy issues with social media websites could hack a personal account into this site and the private information might be violated by the data hacker. Lots of crimes might be made through this social networking that could affect the privacy of an individual. Too much information could be ascertained as other cons of this site. Apart from that, peer pressure and cyberbullying are the other cons that could occur from this social networking site. This pressure might cause stress or depression, anxiety and other mental pressure to the young’s or teenagers minds. Self-isolation is also the negative aspect of this site that could make a person feel alone. This aspect could make an individual promote anti-social behaviour.      

Social network analysis

This social network analysis might be ascertained as such a process of investing the social structure through the application of graph theory and networks. Networked structures in regard to nodes, links, edges or ties that could connect and this analysis might also be implemented in law enforcement, counter-intelligence and intelligence activities. Such techniques might permit some map convert organisations like an organised crime family, street gang and an espionage ring. National Security Agency could apply for its programs regarding electronic surveillance to generate required data on terrorist cells for national security. This NSA has focused on this networking analysis to allow the law enforcement and military assets to initiate decapitation attacks to disrupt the network functioning.   

Definition of social network

Social networking might be considered as the maintenance and development of business and personal relationships applying technology. Social networking might be applied through marketers to enhance brand identification and motivate brand loyalty. This process might make a company accessible more to new customers and recognisable for their existing customers. Marketing on social media could assist to promote the content and voice of a particular brand. Therefore, marketers could implement this social networking to enhance their conversion rates. Conducting new access and interaction with old, recent and new customers could be ascertained as an advantage of this site. Sharing comments, videos, images and blog posts on social media might allow the followers to visit and respond to the website of such a company and become a customer.        

Conclusion

Social networking could connect individuals by permitting them to share messages, ideas and information. A company could implement social networks to increase and conduct brand identification, promote services and products and answer the concerns and queries of the customer. This site also helps in boosting the business productivity in case of its application due to advertising, marketing and public relations purposes.   

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Frequently asked questions

Get answers to the most common queries related to the Kerala PSC Examination Preparation.

Q1. What is social networking?

Social networking services is an online segmentation that people apply to make a social relationship and social netw...Read full

Q2. What are the types of social networking?

Social networking systems such as social navigation could be imp...Read full

Q3. What are the advantages of social networking?

This might provide a better chance to connect with several people of different demography throughout the world. This...Read full

Q4. What is the differentiation between social media and social networking?

A social network is a broad aspect whereas social media is the interim part of it. Social media could permit a perso...Read full

Social networking services is an online segmentation that people apply to make a social relationship and social networks with others to share a real-life connection, background, activities, interests, career or personal content. 

Social networking systems such as social navigation could be implemented primarily for assisting users to find particular resources and information. An online social network is one that could distribute or decentralise computer networks. Socialisation social network is another type of it and the other one is networking social networking. In regard to business purposes, there are three types of social networking such as a social intranet, social extranet and public social network.   

This might provide a better chance to connect with several people of different demography throughout the world. This process could be ascertained as an instant communication tool for easy access. Information from this site could occur in real-time blocks. Therefore, this social networking could conduct brand exposure from a business perception. Another advantage of this site as it is a useful tool in law enforcement.  

A social network is a broad aspect whereas social media is the interim part of it. Social media could permit a person to broadcast a message whereas social networking could make relationships and a dialogue opening process. Social networking could help to identify the usage of social media and its audience. 

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