WWF refers to the World Wildlife Fund or World Wildlife Fund for Nature which was founded on April 29, 1961. This organisation preserves the wildlife and also decreases the impact of humans on the atmosphere. The founders of World Wildlife Fund are; Prince Philip, Prince Bernhard, Peter Scott, Godfrey A. Rockefeller, Julian Huxley, Max Nicholson and Guy Montfort. It has its headquarters in Switzerland. The president of WWF is Pavan Sukhdev with Direct General Macro Lambertini. It reduces the damage to the environment and improves the ecology of the wildlife or plants. They help the local communities in order to conserve the sustainable life natural resources as well as in protecting species with their habitats. It is represented by the Panda symbol. They publish the Living Planet Report after every two years which depends on biological diversity and impact of humans on the natural environment. Healthy Grown, Debt for nature swap, Marine Stewardship Council and Earth Hour are some of the campaigns of WWF. The World Wildlife Fund has it’s Regional Office in Australia.
History of World Wildlife Fund
Victor Stolan was the first person who proposed the World Wildlife Fund to Sir Julian Huxley when Sir Julian Huxley published his article in The Observer, the British newspaper. This led to the contact of Victor Stolan to Edward Max Nicholson; he gave the name to the organisation with the logo of the original panda by Sir Peter Scott. The World Wildlife Fund was finally established on April 29, 1961 in the headquarters of the International Union for Conservation of Nature in Switzerland at Morges. The establishment of WWF led to the “Morges Manifesto” signing.
The organisation changed its name from World Wildlife Fund to World Wildlife Fund for Nature in 1986 which was the year of WFF’s 25th anniversary.
6 Main Working Areas of WWF
There are 6 main working areas in which World Wildlife Fund works and they are;
Wildlife: Conserve wildlife and endangered species for sustainability of life on earth
Food: By producing enough food for everyone to fulfil their needs
Forests: To protect the natural habitat of animals and plants and maintain biological diversity
Climate: Use of renewable energy for creating a world with no carbon and pollution
Oceans: Creating flexible and biodiversity rich oceans for the sustainability of life and security of food
Freshwater: To enhance biological diversity on planet Earth with reducing threats to nature and endangered species
Panda Logo of WWF
The World Wildlife Fund is pictorially represented by the Panda symbol as a logo which originated from a Chi Chi named panda who was transferred in 1958 from Beijing Zoo to London Zoo. This was the first panda at that time in the western country to be endangered. WWF also wanted some animals which would have their impact in black and white pictorial printing. Sir Peter Scott was the one who designed the panda logo from Gerald Watterson’s sketch. The logo was renewed in 1978 and in 1986 again. The font of WWF’s initials also changed in the year 2000.
Objectives of WWF
The objectives of World Wildlife Fund are;
To prevent the natural resources of the planet
To develop a future of consistent human life filled with natural beauty
To reduce the pollution and waste materials
To conserve diversity of biological life
To promote ecological life on Earth
To provide secure and safe sustainable wildlife habitat
To protect marine wildlife like turtles
To enhance the awareness environmentally regarding the urgency of protecting the endangered species
To develop shelters for the endangered species or natural habitat according to the climatic changes
To provide freshwater to wildlife all over the country
To conserve food and forests
List of Animals Protected by WWF
The animals protected by World Wildlife Fund are:
African Elephants
Adelie Penguin
African Rhinos
African Lions
Vaquita
Asian Elephants
Amur Leopard
Asian Rhinos
Emperor Penguin
Bottlenose Dolphin
Jaguar
Giant Panda
Orangutans
Mountain Gorilla
Sea Turtles
Yangtze Finless Porpoise
Polar Bear
Tiger
Snow Leopard
Conclusion
The full form of WWF is the World Wildlife Fund which protects the diversity of life and environment conservation on planet Earth. It is an international NGO which is also referred as World Wildlife Fund for Nature and in America, it is regarded as World Wildlife Fund. It is basically used to protect the endangered species of Earth. It enhances the flower bed on Earth. Some of the animals about which it is concerned are; Adelie Penguin, Asian Elephants, Asian Rhinos, Tiger, Polar bear, Emperor Penguin etc.