Introduction
KTM is a well-renowned automotive industry that manufactures mainly bikes and other products that promote safe riding and increase marketing. They designed their products by Kiska design, a Salzburg-based design firm. They won a motocross race for the first time and KTM or Kraftfahrzeuge Trunkenpolz Mattighofen spread their marketing in several countries by their manufacturing plants, and products. According to the automotive company KTM, they have two joint ventures in international markets. This study mainly discusses the marketing rates of KTM and their products’ features. On the other hand, it also discusses the racing bikes features of KTM.
Discussion
KTM is most renowned for its off-road motorcycle production. They designed their products by Kiska design, a Salzburg-based design firm. They began to develop vans manufacturing lightweight street-legal cars that are known as X-Bow. KTM has two joint ventures and thirty-one sales factors in the international market that can help to develop their production and marketing rates. Several types of off-road motorcycles they produce are motocross, Endure, Cross-country, kid’s bikes. On the other hand, they produced several sport bikes that are KTM Duke 125, KTM RC 125, KTM 390 Duke,and others. The official colours of the KTM are orange, black, and silver that create their identity.
KTM mainly focused on the road racing bikes that create competition with others with the help of the developed V-twin engine that is followed by superbikes. They also started sponsoring the racing capacities with the most successful racing with the help of the super Moto efforts. Motocross is involved in the four-stroke motors that are designed similarly to other 250 SX-F of KTM. KTM or Kraftfahrzeuge Trunkenpolz Mattighofen also produced the 150SX that was developed by the AMA and changed the processing rules of amateur classes of KTM. They use a high demand ratio of the bikes that production is mainly done by different types of advanced technology.
Marketing Mix of KTM
KTM mainly produced high-demand bikes that increased in the consumer markets and they used very advanced technology that can increase the customer demand and increase their marketing rates. Superior handling capacities also increase their productivity and marketing activity. Low maintenance and high gas also cause the high-cost princess and several customers also adapt the different policies that help to purchase their product. These different types of purchasing policies are also very important for this company’s production. Their products are highly demanding as well as the upscale levels of cost-effective price.
KTM invests the financial marketing in three companies that are KTM sport motorcycles, KTM fahrrad GmbH and KTM kühler GMbH. On the other hand, adopting advanced technology increases their marketing rates in international markets. KTM or Kraftfahrzeuge Trunkenpolz Mattighofen also demands products produced that also increase the most common effects in marketing and their development. They have different types of adventures and sales techniques that can increase their marketing rates in international markets. On the other hand, KTM adapted a medium premium pricing policy for motocross. KTM also developed different types of sponsorship with superbikes.
Explain the racing sponsorship of KTM
KTM or Kraftfahrzeuge Trunkenpolz Mattighofen mainly gains success in motorsports. They also started different types of sponsoring programs and they supported the road racing capacities. KTM achieved success in the racing sponsorship by the supermoto effects. KTM also developed the supermoto racing bike with the V-twin developed engine that had an impact on their production system. They also offer different types of engines for their large motorcycles. KTM also focused on the new racing dual sports bikes that are more special for the superbike and this product is also known as 1190 RCB.
On the other hand, Super Duke has a higher output that may help in the racing sponsorship of KTM. KTM also started sponsoring the racing bikes in the Atlas-rally events that helps to gain success in motorsports. KTM extended their sponsorship with motorsports and increased the productivity rates as per their developed engine. Based on this study, KTM also takes sponsorship with motocross and they support the racing bike capacities and their growth including the superbike. They have also increased their sponsorship with motocross and supermoto helps them to develop a new bike.
Conclusion
According to KTM or Kraftfahrzeuge Trunkenpolz Mattighofen, it is concluded that KTM mainly produced high-demand bikes that increased in the consumer markets and they used very advanced technology. It also concluded that KTM has two joint ventures and thirty-one sales factors in the international market that can help to develop their production and marketing rates. On the other hand, it also concluded that Motocross is involved in the four-stroke motors that are designed similarly to other 250 SX-F of KTM. Based on this study, it also concluded that KTM mainly focused on road racing bikes that created competition with others with the help of the developed V-twin engine. It is concluded that KTM also focused on the new racing dual sports bikes.