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James Bullough Lansing is a loudspeaker designer of loudspeaker and engineer of audio devices who founded two companies named JBL and Altec Lansing. In 1927, Lansing started a company with his partner Ken Decker in Los Angeles. The company was manufacturing speaker drivers for radio sets and radio consoles. On March 1, 1927, the company was named Lansing Manufacturing Company. In 1933, the company was producing bass drivers and compression drivers for the audio department of MGM. The company was closely working with Shearer Horn and later developed an Iconic system of loudspeakers for movies.
History of the Company
In 1939, Ken Decker died due to a plane crash and it caused a significant amount of financial trouble for the company. Later, the company was bought by Altec Lansing. Lansing left Altec Lansing after his contract expired in 1946. He founded a firm named Lansing Sound which was later named as “James B Lansing Sound”. This organization is known as “JBL Sound”. The first original product that was produced by the company was a 15-inch transducer that was named D130. The 8 inch D208 and a 12 inch D131 were two other products that were popular at that time. The company received a modest investment and space from the Marquardt Corporation. Marquardt had taken over the various operations of JBL in 1948.
On the other hand, in 1949, the General tire company purchased Marquardt and the new company was not interested in the audio hardware business. As a result, JBL cut off its ties with the tire company and bought a location in Los Angeles for a new division. The company struggled to create sustainable profit in the market and due to some personal issues, Lansing committed suicide on 4th September 1949. Lansing had life insurance of 10,000 dollars and the company was named as the sole beneficiary. After his death, the company was passed on to the vice president of the company Bill Thomas. The life insurance had led to the continuation of the business even after a huge financial loss of the company. Bill Thomas bought one-third of the company which was the share of Lansing and became the owner of JBL.
Vision and Mission of JBL
The main purpose of the company is to provide various smart software, systems, and products that can be useful to connect people around the world. It focuses on innovation and creating new products that can be suitable for the current competitive market. The vision of the company is to create operational excellence that can be beneficial to inspire good performance. The performance of the company has resulted in the strong return of the stakeholders and increased the value of the consumers. The vision of the company is “To make life more connected, entertaining, personalized and productive”. The company values the excellence in performance and innovation of new products and systems. It also focuses on the inclusion of advanced technology in its products to provide the consumers with suitable products.
The organization follows the principles that can be useful in making suitable decisions and the skills of the employees. They thrive to incorporate the vision and mission of the organization into daily life. They are focused on leading every department and the business of the company with integrity. It encourages the employee to innovate new and smart products and give better performances in various operations of the production process of the products. The company provides a certain level of transparency to the consumers. In case of any issue, they are encouraging the consumers to identify the problems and let them know and the company can solve the issues to increase the satisfaction of the consumers. They are building more agile production processes to reduce their time of response to the demand of the consumers. The company is incorporating a diverse workforce to facilitate innovation and it can result in unique offerings for the stable consumers of the organization.
Marketing Strategy of JBL
JBL produces a variety of audio systems and it focuses on the quality of sound. It has various kinds of audio systems that can be useful for different purposes and useful for various segments of the consumers. The company has been marketing its products on various channels that mainly deal with systems of music. The clarity in sound that has been provided by the company makes it easier for the user to identify and differentiate between every note and tune of the music that has been played. They are providing high-quality audio systems at an affordable price in order to capture the low-end consumers of various countries and also marketing top-quality products for music professionals and high-end consumers.
Conclusion
A massive demand has been noticed for the products of the company due to the affordable prices of the products. The company is mainly targeting the young generation with unique products and the affordable pricing has created a competitive advantage for the company in the international market. They have been selling their products on various online platforms such as Flipkart and Amazon. It has enabled the consumer to easily access the products and the return and exchange of the products have also been made easier. It has enabled the organization to attract more potential consumers.
