Profile
Settings
Refer your friends
Sign out
Vasudha Gupta, an Indian Information Service official, has been named director general of All India Radio’s news services section. Gupta, who was previously the director general of the Press Relations Bureau, took over her new position immediately. N Venudhar Reddy, the Director General of All India Radio, has retired. Gupta was instrumental in executing the government’s communication initiatives during the COVID-19 pandemic and leading the fact-checking squad to combat misconceptions regarding the viral epidemic.
Key Takeaways
- Vasudha Gupta, a senior member of the Indian Information Service, was named director general of All India Radio’s news services on Wednesday.
- N Venudhar Reddy, the Director General of All India Radio, has retired.
- Gupta, an officer from the 1989 batch, has worked for the Ministry of Information and Broadcasting for 32 years in various positions.
- During the COVID-19 pandemic, Gupta was instrumental in implementing the government’s communication plans. She also oversaw the fact-checking team that worked to dispel false information regarding the viral epidemic.
- According to its slogan, “Bahujan Hitaya: Bahujan Sukhaya,” Prasar Bharati’s Radio vertical, Radio India’s Public Service Broadcaster, has been working to inform, educate, and amuse its people since its beginnings.
- AIR creates programmes in 179 dialects and 23 languages on the ground.
Who is Vasudha Gupta?
- Vasudha Gupta, an officer from the 1989 batch, has worked for the Ministry of Information and Broadcasting for 32 years in various positions.
- After receiving a law degree at Chaudhary Charan Singh University, Gupta received an M.Phil. from the Delhi School of Economics.
- She obtained her PhD in financial and banking support services from the IIT (Indian Institute of Technology) in Delhi.
- Gupta has previous employment with All India Radio & played a key role in automating the newsroom for local news organisations.
- During the COVID-19 pandemic, Gupta was instrumental in implementing the government’s communication plans. He also oversaw the fact-checking team that worked to dispel false information regarding the viral epidemic.
Vasudha Gupta's Work
The creation and deployment of information dissemination products during the difficult COVID-19 pandemic era benefited greatly from her work at PIB. She is recognised for spearheading the critical project of creating a review dashboard for the Indian government across multiple media channels and constructing the Fact Check mechanism for the government.
Dr Vasudha Gupta, who holds a PhD in Finance from the Indian Institute of Technology in Delhi, worked as the Additional Director General of AIR News and contributed to launching social media platforms in local languages. She formerly held the position of Director General of the Press Information Bureau.
She is recognised for spearheading the crucial project of creating a dashboard for government input across multiple media channels and setting up a fact-checking mechanism for the administration. Dr Gupta worked as the Additional Director General of All India Radio to introduce social media sites in regional languages.
All About AIR India Radio
According to its slogan, “Bahujan Hitaya: Bahujan Sukhaya,” Prasar Bharati’s Radio vertical, Radio India’s Public Service Broadcaster, has been working to inform, educate, and amuse its people since its beginnings. With 470 broadcasting centres spread across the nation, covering approximately 92% of the country’s area and 99.19% of the population, AIR is among the largest broadcasting groups in the world regarding the number of languages broadcast and the range of cultural and socioeconomic diversity it serves. AIR creates programmes in 179 dialects and 23 languages on the ground.
Role of Director General in AIR
One of the most senior executives of the Indian Information Service, the Director General (News), is in charge of the News Services Division. He is supported by a group of Joint Directors (News), Additional Directors General, Assistant Directors General.
News directors, editors, reporters, etc. The Reporting Unit, Newsreel Unit, General News Room, Hindi News Room, Indian Language Units, Talks & Current Affairs Unit, Reference & Websites unit, and Administrative Wing are among the several operating wings of NSD at its Delhi headquarters. An official with Director, Deputy Director, or Assistant Director is in charge of the Regional News Units in each State. They are supported by News Editors, Reporters, and Newsreaders-cum-Translators.
Additional Appointment
Rajesh Malhotra, the Press Information Bureau’s (PIB) Director General, was promoted to Principal Director General. Malhotra would continue to oversee the finance ministry’s PR initiatives at the PIB.
