Profile
Settings
Refer your friends
Sign out
Gujarat’s first-ever “Cinematic Tourism Policy” was unveiled by Chief Minister Bhupendra Patel in the presence of guests such as actor Ajay Devgan and State Cabinet Minister Shri. Arvind Raiyani and Purnesh Modi. Gujarat will have feasible chances for film production thanks to this new policy, which will also give locals job opportunities. Gujarat has various locations, such as the White Sands of Kutch and Shivrajpur Beach, that have a lot of potential to develop as shooting locations.
Key Takeaways
- Four Memorandums of Understanding (MOUs) totalling Rs. 1022 crore were signed by investors and the tourism department for investments in filmmaking, studio infrastructure, and acting schools in Gujarat.
- Ajay Devgn has inked memorandums of understanding for other facilities, studio infrastructure, and filmmaking in the state. A little film offering information on cinema tourism planning was also screened on this occasion.
- Alok Kumar Pandey, the MD of TCGL and the State Tourism Commissioner, thanked the dignitaries in attendance and those connected to the film industry for attending the occasion.
- Gujarat will have feasible chances for film production thanks to this new policy, which will also give locals job opportunities.
Background
Gujarat’s first “Cinematic Tourism Policy 2022-27” was introduced on Saturday by CM Bhupendra Patel to promote the state as a viable vacation spot for filmmakers working in the regional, Hollywood, and Bollywood film and documentary sectors. Gujarat has announced a policy on cinematic tourism for the first time. In the presence of Bollywood star Ajay Devgan, Patel announced the plan to ensure that makers do not encounter any obstacles and receive financial support. Devgan’s company NY Cinemas LLP, and three other organisations signed four MoUs totalling Rs 1,022 crore at the event. Those who signed arrangements with the state government include Bollywood Hub, Laxmi Film Laboratory and Studio Private Limited, and Panorama Studios International Ltd.
The vision of the Policy
The paper issued by CM Patel in the presence of actor Ajay Devgn claimed that the policy intends to attract investment, enable the creation of film infrastructures, and enhance entrepreneurial opportunities and employment of the young in the film production business.
According to the policy statement, it aims to streamline administrative procedures and create an ecosystem for the expansion of film-related infrastructure. Following the policy’s introduction, Gujarat’s chief minister voiced his belief that it would significantly contribute to the growth of Gujarat’s film industry, According to Patel. Gujarat has become a “development role model” of the country, thanks to a new age of development politics that began under the direction of PM Narendra Modi. Gujarat is a state focused on policy and has emerged as the top destination for foreign investors and companies. By uniting the service providers in the film industry under one roof, this approach would also provide tourism development with an unmatched boost.
Earlier Efforts
- The Gujarati movie industry, also known as Dhollywood, is enjoying success due to the box office successes of various movies with current and socially relevant topics, which received a boost from the Gujarat government. The state government revealed its new strategy for promoting high-calibre Gujarati films. According to the policy, there will be a gradation system for giving Gujarati film producers financial aid, ranging between Rs 5 lakh and 50 lakh.
- In addition, films that receive national or worldwide praise at festivals like the Oscar, Cannes, France, Berlin, etc. would receive an extra prize of a maximum of Rs 5 crore.
- A previous policy was dropped as of August 31, 2013. Senior government minister Nitin Patel unveiled the new approach at a news conference. He claimed that the administration was inevitable that the new strategy would result in an increase in Gujarat’s annual film production from the current 35 to somewhere around 100.
- Gujarat’s state legislature has been attempting to draw filmmakers for almost ten years, but it’s the first time it has established a policy. A 2014 decision adopted by the state’s industries and mining department said that film producers and associated units were entitled to a 50% discount on hotels managed by the state’s tourism division. In the new policy, this incentive is maintained. Before this, the authority to approve the filming of commercials, TV shows, documentaries, and movies belonged to the respective municipality chiefs, police commissioners, district collectors, and deputy conservators of forests. The new regulation mentions a single-screen approval process. For Gujarati filmmakers, the state government introduced special incentives in 2016.
Message from the Secretary for the Tourist Division
“We want to lead the Indian tourism industry by using film. Our goal is to establish and support a filmmaking ecosystem. This policy intends to promote different locations, highlight Gujarat’s culture and legacy, and stimulate private investment in the film industry,” according to Hareet Shukla, the secretary of the tourist department, who spoke at the occasion. He claimed that the state government had a three-pronged strategy in which subsidies would be given to filmmakers and processes would be streamlined. The Gujarat-shot portion (of a movie) will be subject to contributions. Incentives will also be available for non-Gujarat-shot projects highlighting Gujarati sites or tourist attractions or telling tales about its history and culture as well.
The provincial government has included a variety of financial rewards for feature films, brand-affiliated documentaries, films, TV serials, web series, and mega film events in the policy it announced on Saturday. Versions that have been dubbed are not eligible for rewards. Additionally, web series and movies disparaging Gujarat, its people, culture, or locations are not qualified for any incentives. The programme also promotes private investment in establishing film hubs, television and film studios, labs for processing film, film schools, and post-production facilities. The Gujarat-shot portion (of a movie) will be subject to contributions.
