Different Modes of Advertising

Advertising is a useful and essential component of a company’s product promotional strategy. By advertising, a company or brand convinces its future buyer that its product contains all the features that the customer needs. 

The following article will go through the basics of advertising and its types. Print, television, radio, etc., are some types of advertising. Before discussing these different types of advertising, we need to understand the meaning of advertising.

Let’s start the article by defining advertising.

Advertising

Advertising is a promotional tool for the company. In advertising, companies create the identity and value to make the customer emotionally attached to the product. For example, a company advertising a new sauce of their brand by focusing on how the product makes it convenient for you to cook restaurant-style pasta or noodles at home.

Companies share features or information about their brand, services, or product via different media through advertising. With the development of technology, advertising techniques have also developed. Apart from the traditional advertising methods like print, companies also use modern advertising methods like podcasts for effective advertising. 

Types of Advertising

Companies use various types of advertising for advertising their products in the market, which are as follows: 

Television Advertising

In this type of advertising, companies promote their products in television commercials for about 30-60 seconds. Even though they are costlier, they can be repeated regularly. Advertising the brands helps companies to build recognition of the product or brand. A commercial during a prime time show serves the companies better than other times.

Print advertising

It is a printed commercial seen in magazines, newspapers, directories, flyers, or brochures. This advertising can be printed in the classified section or throughout the local newspapers to capture the target customer’s audience. 

Radio Advertising

Radio advertising is a great medium to reach a large number of target customers. Advertising your product on a particular station, which has many listeners, attracts new potential buyers’ attention. Most of the time, listeners tend to forget what they have heard. This disadvantage of radio advertising can be overcome by repetition of your commercial regularly.

Direct Mail Advertising

It is a type of print advertising which is sent to the consumers via mail. Catalogues, brochures, flyers, leaflets, etc., are some examples of direct mail advertising. Companies tend to approach more audiences through this method. For example, someone who opens a boutique can attract a large audience via a flyer that announces their grand opening. 

Mobile Advertising

In this type of advertising, companies can reach any device with internet connectivity, such as mobiles. These commercials may display on social networking sites, on apps, or websites. An example of mobile advertising is playing ads between games to receive a reward. 

Scanning a QR code in magazines is a new way of mobile advertising, where customers can scan QR codes via mobile, which could take them to the companies website.  

Display Advertising

It is a digital advertisement, where different types of ads like pop-up ads and banner ads may appear on the top or side of the websites or web pages. This type of ad encourages the user to click on them, which moves them to the brand’s websites. These advertisements are the most popular in recent time. 

Outdoor advertising

These advertisements can be seen outside the homes of the customers. The other name of this advertising can be out-of-home (OOH)advertising. Billboards or hoardings at the side of the road or on the side of the buses are an  example of this type of advertising. 

The main goal of outdoor advertising is to catch the attention of a large audience. But one disadvantage of this advertising is that people show limited attention to these billboards. 

Social Media Advertising

In this type of advertising, companies focus mainly on promoting their products on different social networking sites like Instagram, Facebook, Tiktok, Twitter, etc. One of the advantages of this advertising is that it has maximum reach for the customers than other methods.

Conclusion

In the above article, we might have solved the queries about advertising in entrepreneurship study. We have described the meaning of advertising in simple terms and focused on types of advertising like print advertising, mobile, radio advertising, etc. 

In simple words, advertising is a part of marketing where companies promote their products or services via different methods or channels to attract new customers’ attention and retain the trust of the existing customers.