Concept of Labelling

Using a word or short phrase to describe something or someone is called labelling. The theory of labelling is a sociology theory that describes the labelling of people to control and identify irregular behaviour. Labelling is considered necessary for communication. To understand the labelling theory better, take an example of describing a person who has broken the law as a criminal. Another example of labelling theory is putting labels on jars and containers or files that define what it contains inside. However, the term label is often used to highlight a description applied from the outside rather than something inherent to the labelled things.  

Product Labelling   

How do Brands build their identity? We recognize brands because they have made their identity using certain labels, logos, and designs. The most important feature of a product is its distinct Label. Product Labelling is a label put on the display of the product, and the label contains information about the container, packaging, and the product itself. A label also contains warnings and procedures described on using the product. Proper labelling is an important step in marketing a product or brand. 

Labelling the product helps the brand name stand out in the market; labelling also plays a factor in selling the product and making its own identity in the market. Labelling can make a massive difference while competing with the demands in the market, as this is the era of high competition.  

Importance of Labelling in Marketing

Product labelling is an essential step of marketing; the product’s label is what grabs the consumers’ attention. The brand name is the primary focus of the label. Labelling can be combined with packaging in marketing the product. For convenience and information transmission, the packaging is also used. The package and label convey the communication between what the seller is selling and what the consumer is consuming. With labelling, other elements that help identify the specific product are the colour scheme, logo, designs, brand marks, and graphics. 

The label also functions as a promotional agent for the product with the brand name. Another essential aspect of labels is that they exaggerate the product and identify the brand or product. Product labels help the consumer differentiate a particular product from other products in the market.   

Labelling must-have information on the product

Labelling also makes the consumer aware of the product that they are consuming, as the information available on the label tells about all the ingredients contained in the product. The type and extent of information that should be printed on the label are governed by safety and shipping laws. It is also essential to mention all kinds of ingredients or chemicals used in the product for the safety of the consumer. For example, if some nut or nut oil is used in the product, it should be mentioned on the label so that people with nut allergies can be aware of it and choose the product accordingly. That is why all the ingredients have to be mentioned on the label for health-related reasons, and a consumer has all rights to know what they are consuming through the product. 

The labelling should also come with warnings if the used chemicals are harmful to children, the correct way to use the product, or the product’s side effects/reaction on the skin. The product label should also contain details of storage instructions for the consumer. There are numerous labelling requirements specified by the regulatory bodies that need to be fulfilled; some standard requirements are the ingredients, MRP, safety instruction, etc. thus, a company needs to fulfil all the requirements before deciding on the label.    

The product labelling should be attractive.

The label should be attractive, creative, colourful, and easy to understand. It should have an eye-appealing feature to catch the consumers’ eyes easily. Graphics in the label should make the product ‘Pop-out’ and hold the consumer’s attention in the vast array of products.          

Conclusion 

Using a word or short phrase to describe something or someone is called labelling. The most important feature of a product is its distinct Label. Labelling is a label put on the display of the product, and the label contains information about the container, packaging, and the product itself. A label also includes warnings and procedures described on using the product. Product labelling is an essential step of marketing; the product’s label is what grabs the consumers’ attention. The brand name is the primary focus of the label. Labelling can be combined with packaging in marketing the product. There are numerous labelling requirements specified by the regulatory bodies that need to be fulfilled; some standard conditions are the ingredients, MRP, safety instruction, etc. thus, a company needs to fulfil all the requirements before deciding on the label.