Classified Advertisements

Advertising is a marketing technique for raising awareness of a product or service. Because businesses rely on advertising to sell their products and perceive it as a quick solution for their marketing needs, many commercials have been developed. Companies can pick from various advertising options, such as print advertising, media advertising, covert advertising, display ads, and more, depending on their specific needs. One of the numerous types of advertising is classified advertising in English. The term “classified” refers to placing advertisements in certain categories such as auto sales, job openings, and rental properties. For readers’ convenience, this periodical section is usually separated from the remainder of the publication.

Classified Advertising

A classified ad is a brief statement or advertisement published in newspapers, journals, or magazines. These communications are usually classified under certain categories, sometimes known as classifications. Classified advertisements are relatively inexpensive. In recent years, classified ads have appeared on websites, social media platforms such as Facebook, and mobile devices such as smartphones and tablets.

Regular Classified Advertisement

They are standard text ads priced per letter, line, or column. They’re usually one column wide, feature no images, and are transcribed by the print media’s publisher.

Classified Display Advertisement

These adverts also incorporate a logo or a visual image and a border that frames the text. They’re costlier than conventional classifieds, priced per column centimetre or square centimetre.

Display Classified Advertisement

This is the costliest classified ad because it has the most impact. Advertisements must be at least 3 cm in height and width, but they can be any size. Advertisers can choose to have their classified advertisements in English displayed in colour.

Types of Classified Advertising

Real Estate

Individual property owners, landlords, and even real estate brokers use classified advertisements as one of the most effective advertising approaches for the sale, purchase, or rental of houses or other properties. However, we must keep in mind that advertisements for Real Estate projects do not fall within classified ads.

Recruitment

Although employment ads are quite popular in display advertising, they are also very popular in classified advertising. Small and medium-sized companies can use advertisements under the “Situations Vacant” section to attract job applications. “Situations Wanted” classified ads are a spin-off of Situations Vacant, where job candidates outline their abilities and qualifications.

Matrimonial

This is one of the most prevalent kinds of classified advertisements in India. Parents or a close family member post a text ad or a classified display with an image of the potential bride or groom to find a suitable match.

Obituary

Another prominent type of classified advertisement is obituary messaging, which allows advertisers to include photographs of the deceased along with a message. Advertisers might also post condolence messages, funeral announcements, and Remembrances in classified ads.

Announcements

Classified advertisements for notifications are a close second. Personal announcements such as name or address changes, legal notices, Lost & Found, and marriage notices are included. Individual marketers place these ads primarily for personal or government references.

Business

Many entrepreneurs use classified ads to promote themselves. According to statistics, newspaper advertising is the first choice for 80 percent of corporate promotional activities. Business proposals and offers, sales promotions, and ads seeking business partners are all common types of business classified ads.

Personal

Certain communications, such as birthday wishes, messages about personal successes, season’s greetings, and other similar messages, are placed by Individuals in their personal capacities.

Educational

Many informative ads may be found in the classified ad section as well. Coaching centres primarily utilise it with a limited budget to offer or promote their coaching classes.

Pros and Cons of Classified Ads

Compared to other forms of advertising, one of the primary benefits of classified advertisements in English is its low cost. Because of the low cost, small and medium businesses may successfully market their products or services without burning a hole in their finances. Classified Advertisement marketing has a large audience. It is visible to everyone who reads them in newspapers or magazines, whereas classified ads on websites are apparent to every visitor. Because the advertising is brief and straightforward, they are simple to make and do not necessitate technical knowledge. These don’t need to be written by copywriters! Some online classified ads allow prospective customers to contact the advertisers directly by clicking on a link or sending an email.

Like any other kind of marketing, classified ads have their own set of downsides. Because not everyone reads the same newspaper or magazine, businesses risk missing out on prospective clientele by putting classified ads in only a few newspapers or magazines. And because classified ads are only read once, they have a short lifespan. As a result, advertisements must continue to promote their product or service regularly. Advertisers may also be paying for ads that their target audience will never see.

Conclusion

Classified advertising is important for board examinations, and the classified advertisements cbse format stipulates a word limit of 50 words, necessitating absolute clarity and conciseness in their creation.

A classified advertisement should be drafted with a catchy title, heading, or subheadings. It must be appealing. Fonts of various sizes should be spaced proportionately, and figurative expressions, especially alliteration and metaphors, can be incorporated. Classified advertisements usually include catchy phrases, punch lines, humorous expressions, drawings, or cartoons. As per the classified advertisements cbse format, the advertiser should mention all details about the product or event that’s been promoted precisely and in a straightforward manner. Any special offers or discounts should also be mentioned. All classifieds should have the advertiser’s name, phone number, and address in a special box.