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The New 4 Ps of Marketing
Lesson 8 of 8 • 15 upvotes • 5:28mins
Njm Njm
People Process Programs Performance These are new 4 Ps
Understanding Marketing Management - Chapter 1 by Phillip Kotler & Kevin Lane Keller
8 lessons • 1h 16m
1
Overview: Understanding Marketing Management
4:16mins
2
The Importance of Marketing
12:21mins
3
The Scope of Marketing Part - 1
8:23mins
4
The Scope of Marketing Part - 2
13:04mins
5
Core Concepts of Marketing
10:35mins
6
The New Marketing Realities
14:43mins
7
Company Orientation Toward the Market
7:33mins
8
The New 4 Ps of Marketing
5:28mins
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