Mech Engineer, MBA - Marketing-Operations, Enthusiastic Photographer & Retoucher, Guitarist, Website Developer and a Content Writer

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We will learn marketing management by Kotler and Keller. This topic will make a foundation for you to be ready to learn the advance concepts of marketing. This course will give you an insight of Chapter 1 from this book and some crucial concepts of marketing are discussed. Tags - Marketing, Marketing Management, 4Ps of marketing, Philip Kotler, 7Ps of marketing.

English

Understanding Marketing Management - Chapter 1 by Phillip Kotler & Kevin Lane Keller

Management

Overview Video to learn Marketing Management.

Overview: Understanding Marketing Management

Why is Marketing important to sellers and buyers? What is needed for good marketing?

The Importance of Marketing

What is Marketing?
What is Marketed?
Who Markets?

The Scope of Marketing Part - 1

The Scope of Marketing Part - 2

This video is all about the core concepts of marketing which marketers have to abide to.

Core Concepts of Marketing

What are the changing realities?
How marketers can withstand these changes?

The New Marketing Realities

The concepts of marketing and how these affect marketers and buyers.

Company Orientation Toward the Market

People 
Process
Programs 
Performance These are new 4 Ps

Lessons

8 lessons • 1h 16m

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Overview: Understanding Marketing Management

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The Importance of Marketing

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The Scope of Marketing Part - 1

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The Scope of Marketing Part - 2

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Core Concepts of Marketing

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The New Marketing Realities

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Company Orientation Toward the Market

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The New 4 Ps of Marketing