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Core Concepts of Marketing

Lesson 5 of 8 • 23 upvotes • 10:35mins

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This video is all about the core concepts of marketing which marketers have to abide to.

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1

Overview: Understanding Marketing Management

4:16mins

2

The Importance of Marketing

12:21mins

3

The Scope of Marketing Part - 1

8:23mins

4

The Scope of Marketing Part - 2

13:04mins

5

Core Concepts of Marketing

10:35mins

6

The New Marketing Realities

14:43mins

7

Company Orientation Toward the Market

7:33mins

8

The New 4 Ps of Marketing

5:28mins

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