Conglomerate Diversification A strategy of growing a rm by acquiring other firms for investment purposes; usually little or no anticipated synergy with the acquired rm. Consortium Consortium is acombination of several companies working together for a particular purpose, for example in order to buy something or build something.
Consumer Markets Consumer markets are the markets for products and services bought by individuals for their own or family use. Corporate Culture Corporate Culture refers to a company's values, beliefs, business principles, traditions, ways of operating, and internal work environment.
Cross-Selling Using a customer's buying history to select them for related offers. For example: Selling a car alarm and music systems to new car buyers Customer Demand Consumer demand is a want for a specific product supported by an ability and willingness to pay for it.
Customer Loyalty Feeling or attitude that inclined a customer either to return to a company, shop or outlet to purchase there again, or else to re-purchase a particular product, service or brand. Customer Need A need is a basic requirement that an individual wishes to satisfy.
Customer Satisfaction The provision of goods or services which full the customer's expectations in terms of quality and service, in relation to price paid. Customer Wants A want is a desire for a specific product or service to satisfy the underlying need.