Advertising Campaign: An organization's programme of advertising activities over a particular period with specific aims, for example an increase in sales or awareness of a product. Advertising Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services through mass media such as newspapers, magazines, television or radio by an identified sponsor.
After-Sales Service The services received after the original goods or services have been paid for. Often this service is provided as part of a warranty or guarantee scheme associated with the product/service purchased Agent Agent is a part of the distribution channel An agent is effectively a wholesaler who represents buyers and sellers on a relatively permanent basis, performs only a few functions and does not take title to goods.
Barrier to Trade Something that makes trade between two countries more difficult or expensive. For example: A tax on imports Barriers to Entry/Exit Economic or other characteristics of a marketplace that make it difficult for new firms to enter or exit. Examples include: economies of scale; product differentiation; capitalrequirements; cost disadvantages other than size; access to distribution channels; government policy; eto.
Benchmarking Benchmarking is the process of comparing the products and services of a business against those of competitors in a market, or leading businesses in other markets, in order to find ways of improving quality and perforfs of competitor strengths and weaknesses; used to evaluate a rm's relative competitive position, opportunities or improving, and success/failure in achieving such improvement.
Brand Equity Brand equity refers to the value of a brand. Brand equity is based on the extent to which the brand has high brand loyalty, name awareness, perceived quality and strong product associations. Brand equity also ncludes other intangible"assets Such as patents, trademarks and channel relationships.