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Installing Google Analytics

Lesson 5 of 12 • 2 upvotes • 5:54mins

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Avik Bal

Step by step guide in generating your Google analytics tracking code & unique ID and installing Google analytics tracking in your website/mobile application.

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1

Digital Marketing & Web Analytics | Welcome Note l Course Structure

8:01mins

2

Introduction to Analytics | Why is it important?

14:52mins

3

Terminologies: The sphere of Analytics

12:32mins

4

How Google Analytics works ?

8:57mins

5

Installing Google Analytics

5:54mins

6

Google Analytics Dashboard

7:10mins

7

Acquisition Overview

8:58mins

8

Audience Overview Part 01

11:27mins

9

Audience Overview Part 02

6:19mins

10

Social Media Analytics

9:13mins

11

Measurement Models

11:03mins

12

Case Study: How Panasonic used Analytics 360 to Improve its Advertising ROI by 30%

11:13mins

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