Lesson 9 of 12 • 2 upvotes • 6:19mins
This lesson covers Engagement Report, Frequency & Recency Report and RTM Analysis. These dimensions and Metrics are very crucial in understanding the Audience-Web/Mobile interface interactiveness. Further notes and about this topic is uploaded in the Facebook group. If you come across any doubt feel free to comment below and I will be there with your solution.
12 lessons • 1h 55m
Digital Marketing & Web Analytics | Welcome Note l Course Structure
8:01mins
Introduction to Analytics | Why is it important?
14:52mins
Terminologies: The sphere of Analytics
12:32mins
How Google Analytics works ?
8:57mins
Installing Google Analytics
5:54mins
Google Analytics Dashboard
7:10mins
Acquisition Overview
8:58mins
Audience Overview Part 01
11:27mins
Audience Overview Part 02
6:19mins
Social Media Analytics
9:13mins
Measurement Models
11:03mins
Case Study: How Panasonic used Analytics 360 to Improve its Advertising ROI by 30%
11:13mins