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Acquisition Overview
Lesson 7 of 12 • 1 upvotes • 8:58mins
Avik Bal
Finding the sources of your traffic and analyse profitable channels for your ads, contextual quality of your traffic from session duration and bounce rates.
Web Analytics Demystified
12 lessons • 1h 55m
1
Digital Marketing & Web Analytics | Welcome Note l Course Structure
8:01mins
2
Introduction to Analytics | Why is it important?
14:52mins
3
Terminologies: The sphere of Analytics
12:32mins
4
How Google Analytics works ?
8:57mins
5
Installing Google Analytics
5:54mins
6
Google Analytics Dashboard
7:10mins
7
Acquisition Overview
8:58mins
8
Audience Overview Part 01
11:27mins
9
Audience Overview Part 02
6:19mins
10
Social Media Analytics
9:13mins
11
Measurement Models
11:03mins
12
Case Study: How Panasonic used Analytics 360 to Improve its Advertising ROI by 30%
11:13mins
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