A digital branding practitioner cum trainer, web designer, passionate about UI/UX design, digital tech and internet marketing. Authored a bo

Avik Bal

Step by Step guide to building an influential brand online, reaching out to masses and earn/grow exponentially.
Start with your business idea TODAY! This course will be your constant companion in every walk, every pillar of your business. From Web Development to content design to marketing strategy, this course encompasses every aspect of your online venture. Let's build your online empire! 
Welcome to this Learn & Earn course!

Programming

English

Web Analytics Demystified

Management

Crash Course

Web Development-Summary

Web Development

Personal and Skill Development

Develop your coding skills, learn a new language or prepare for campus placements and job interviews, you can do it all with these awesome courses.

Digital Marketing & Web Analytics | Welcome Note l Course Structure

Course structure and a basic overview of Web Analytics

Introduction to Analytics | Why is it important?

This lesson will give insights on various terminologies related to web analytics.

Terminologies: The sphere of Analytics

Dimensions and Metrics, Macro and Micro conversion, Conversion Attribution
The technology behind data collection, processing, rendering and reporting

How Google Analytics works ?

Step by step guide in generating your Google analytics tracking code & unique ID and installing Google analytics tracking in your website/mobile application.

Installing Google Analytics

Getting acquainted with the various tabs and layout, dimensions and Metrics. An overview of all the features and reports in Google analytics dashboard.

Google Analytics Dashboard

Finding the sources of your traffic and analyse profitable channels for your ads, contextual quality of your traffic from session duration and bounce rates.

Acquisition Overview

These dimensions and Metrics are very crucial in understanding the Audience-Web/Mobile interface interactiveness. 
 Further notes and about this topic is uploaded in the Facebook group.
If you come across any doubt feel free to comment below and I will be there with your solution.

Audience Overview Part 01

This lesson covers Engagement Report, Frequency & Recency Report and RTM Analysis. These dimensions and Metrics are very crucial in understanding the Audience-Web/Mobile interface interactiveness. 
 Further notes and about this topic is uploaded in the Facebook group.
If you come across any doubt feel free to comment below and I will be there with your solution.

Audience Overview Part 02

Analysing the data poured in from the different social media channels. An introduction to social media analytics tools and usage

Social Media Analytics

Objective > Goal Set > KPI > Segment > Target > Retarget

Measurement Models

More Case studies are uploaded in the Facebook support group. Refer to the case analysis for a detailed understanding of those cases.

Case Study: How Panasonic used Analytics 360 to Improve its Advertising ROI by 30%

I am Shaikh Danish, 25 years old from Nasik, Maharashtra. I am a Software engineer by profession. I have completed MCA (Engg) from Pune Univ

Danish Shaikh

The course will be covering the designing aspect of Web applications using HTML, CSS, Bootstrap and others.

Crash Course on Web Designing

Stopped Teaching at Unacademy.
Subscribe at youtube- https://www.youtube.com/channel/UCz-PmB0Sk2QGtLlt2rLH5mQ

Balwant Singh

In this course, we will create web projects by using different languages like html ,css, js, jquery, php, sql etc.

(Hindi) Learn Web Development by Creating Web Projects

BTech Undergraduate | Programmer | Designer | Writer |
Love to explore new places.

Nidhi Sharma

This Course is about advance web designing elements. There will be few JAVASCRIPT concepts as well.

Advanced Web Designing

I'm a Computer Science graduate, passionately devoted to my field. I have a Patent pending research work and multiple projects to my credit.

Sushmita Manikandan

In this course, Sushmita discusses the basics of HTML. She covers the introduction, creating an HTML file, HTML tags, format of HTML documents and guides the learners to create a web page and other basics of web programming.

Lessons

12 lessons • 1h 55m

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Digital Marketing & Web Analytics | Welcome Note l Course Structure

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Introduction to Analytics | Why is it important?

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Terminologies: The sphere of Analytics

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How Google Analytics works ?

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Installing Google Analytics

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Google Analytics Dashboard

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Acquisition Overview

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Audience Overview Part 01

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Audience Overview Part 02

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Social Media Analytics

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