Customer Value Analysis

Lesson 5 of 10 • 0 upvotes • 5:16mins

Njm Njm

Very often, managers conduct a customer value analysis to reveal the company’s strengths and weaknesses relative to those of various competitors. The steps in this analysis are: Identify the major attributes and benefits customers value. Customers are asked what attributes, benefits, and performance levels they look for in choosing a product and vendors. Attributes and benefits should be defined broadly to encompass all the inputs to customers’ decisions.