Rashmi Vishwakarma is teaching live on Unacademy Plus
COMMUNICATION BY- RASHMI VISHWAKARMA
DEFINITION + We can simply describe, communication is the interchange of information between two or more persons. +One might think that communication is only limited to the art of speaking or writing, but it is not true. +Communication also covers someone's body language, personal manners and the way of their style and effect,any gesture visible to someone's eyes orludlible in someone seor
GOALS OF COMMUNICATION cally four mjor goals achievable by communication + a) Improve recipient's level of understanding; + b) Elicit receiver's response; + c) Create good relations; and +d) Create organisational goodwill.
IMPROVE RECIPIENT'S LEVEL OF UNDERSTANDING +Suppose a sender send a message, it is obvious that sender of this message knows what is the meaning of the message. But, on the other hand if receiver is unable to understand the intended meaning of the message then it is ambiguous.
IMPROVE RECIPIENT'S LEVEL OF UNDERSTANDING + The expected receiver's understanding of a message is the most critical goal or objective of the communication process.
ELICIT RECEIVER'S RESPONSE + Once a message is received, the receiver will respond by one of several actions, depending on his (that is, receiver's) understanding of the message. + In direct conversation, the receiver has the benefit of seeking clarification on the import of the message and the sender could also take advantage of the face-to-face interaction to explain any ambiguities in his message.
ELICIT RECEIVER'S RESPONSE +In written communication, however, this is not possible and the message may thus elicit varying interpretations, based on receiver's understanding
CREATE GOOD RELATIONS +Another goal of communication is the creation of good relations between the parties. +Primary responsibility for creating and maintaining good relations would be assumed by the sender arn this can be done by ensuring that the wording of th message looks good, positive and encouraging +Composing messages whose contents stress the interests of the receiver is critical.
To CREATE ORGANISATIONAL GOODWILL +Goodwill is a critical success factor in business and communication that must be used to enhance the creation of organisational goodwill. +The goodwill of all stakeholders that the organisation deals with such as clients, suppliers, customers, government, the community, etc, necessary for the continued successul operation of business.
NATURE AND CHARACTERISTICS OF COMMUNICATION + 1. Communication encompasses sharing and distributive justice, + 2. Communication is social interaction through messages. +3. Its basic process is intra ersonal, which is wholly individualistic. + 4. Communications are constructed for the people by the people.