Media can be classified into-
Many brands and businesses make use of print advertising to increase their business and sales with the help of print advertising. Lux, Nivea and KFC are known for their creative print ads. Consumers have a trust in print publications and in photos and graphics they see in magazines. Factors like less eye strain also contribute to the selection of print media.
Business houses make use of print media for direct marketing, selling luxury products and staying in contact with their customers.
Print media is known for its credibility. They are understood to be legitimate and credible. Articles that are in newspapers go through a whole process of editing to ensure accuracy before publication. When readers read news in the newspaper, they are able to visualise better. Print media increases the sales of a brand by increasing vividness through enhancing the consumer experience.
Print media is widely circulated. The magazines are distributed every week or every alternate week.
Print media also enhances the consumer experience as it is tangible. A newspaper, book or magazine can be held in hand; the feel and scent of books can enhance the whole experience. Digital content has a shorter lifespan, whereas print media can be read over and over again for a long time.
Press media includes all forms of sharing information excluding the print media. Information is shared through radio, television, internet etc. This type of media is shared on an electronic device and is broadcasted for the wider population to receive.
It has a unique visual appeal and is enjoyed more by the consumers as they listen to the radio, watch television and view news or read about it on the internet.
Press media is active throughout the day. News can be seen at any time on television and live events can be enjoyed at any time through smartphones and the internet.
A printing press is a device that uses ink to print media on a cloth or paper. The printing press was invented to transfer information in ink to paper. It was invented by Johannes Gutenberg.
A printing press could print upto 3600 pages per day. The hand mould and the movable-type printing press reduced the cost of printing books drastically.
The operation of the press became synonymous with printing and hence this means of communication came to be known as ‘The Press’.
Any type of information needs careful planning before it is published on any source. The most effective media channel is to be chosen to impart the information. A careful media planning involves-
The media that is printed of broadcasted is selected based on a variety of factors including-
Print media is harder to reach poor and illiterate people. The global audience can not get access to the print media easily. It also has a higher cost in comparison to press media. A lot of planning is required in the field of print media.
When Information is shared through the internet it is known as internet Journalism.
Advertising houses are choosing the platform to increase their sales. It provides limitless opportunities for advertising. Advertising through the internet includes the use of world wide web, email marketing, social media marketing, and online ads. It is easily accessible to anyone with a computer connection.
Radio is widely used as a means of broadcasting information. Through radios, information is easily broadcasted to rural areas as well. It’s a personal medium that is cost effective and is flexible.
Magazines are a part of print media. They impart information and are also considered as a source of entertainment. Magazines are used to reach a specific target audience. There are several types of magazines including general interest magazine, glamour magazine, film magazine and women lifestyle magazine.
Media is a form of mass communication that helps in the spread of news including sports, education and entertainment. Media is consumed by a lot of people in a short span of time. The information is imparted through print media and press media. Print media is more reader friendly whereas press media is more viewer friendly.
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