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Understand Conversion, Measurement, and Retention
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The lesson talks about conversion, Measurement through Google Analytics and Retention strategies in Digital Marketing

Alok Badatia
With a decade of Industry Experience in Digital Marketing- I am a Coach, Writer, Speaker & Leadership Consultant.

Unacademy user
thanks very nice information
You kept on discussing the fundamentals of digital marketing. where is the digital marketing course?
I'm about to complete all the videos but where is digital marketing. I thought after taking this course I'll learn how to do digital marketing but none happened. can you tell where is the actual course?
  1. Coach: Alok Kumar Badatia Lesson 8 Industrial Digital Marketing Program By AloK Kumar Badatia Digital Marketing Coach & Consultant Can

  2. Coach: Alok Kumar Badatia Lesson 8 Understand Conversion, Measurement & Retention By Alok Kumar Badatia Digital Marketing Coach & Consultant

  3. Coach: Alok Kumar Badatia Digital Marketing Funnel Bringing right Customer Prospect Engagement Being Visible Retention Measurement Conversion

  4. Coach: Alok Kumar Badatia What is conversion? The point at which a recipient of a marketing message performs a desired action." In other words, conversion is simply getting someone to respond to your call-to-action. Traditionally-it was called as when a customer is ready to spend money on your product or service

  5. Coach: Alok Kumar Badatia In Digital Marketing is not only about spending money when it comes to Conversion Understand This is iMPORTANT

  6. Coach: Alok Kumar Badatia It Digital Marketing when a stranger take a desired action that makes it a prospect. The action can be action of downloading a product manual or filling up an form of enquiry. In Digital Marketing it can be download of the demo or trial version of the app that converts stranger in to prospect

  7. Coach: Alok Kumar Badatia It can be download of document like e-book, can be action like subscribing, can be action like playing a video. Sharingjust the contact details like Name, Email, Ph.No, Designation, Company Name, Location is also a great conversion strategy Right now you are viewing my lesson, hence it's a conversion for me as a trainer or educator Finally, when you are all happy of the content, you will be ready to pay for the full product that is finalstage of conversion

  8. Coach: Alok Kumar Badatia Level 1 Conversion Stranger Level 2 Conversion Prospect Level 3 Conversion Customer

  9. Coach: Alok Kumar Badatia Measurement in Digital Marketing Measurement in traditional marketing was a MYTH

  10. Coach: Alok Kumar Badatia Traditional Marketing Channels 0 ROI (Return on Investment) is Immeasurable