:Module 1:- Beginning With digital Marketing By AloK Kumar Badatia Digital Marketing Coach & Consultant
Lesson 1 Introducing Digital Marketing
What is Digital Marketing? Digital marketing (also known as data-driven marketing) is the action or business of promoting and selling products or services using digital technologies, mainly on the Internet, but also including mobile phones. Why Data Driven? Today the online space is flooded with data like customer contact details, media items, that too captured at disparate sources like various customer touch points at departmental stores, malls, social media and numerous online avenues like apps and mobile apps etc.
A digital marketing campaign helps to refine the data and use the same data to make cost effective promotion and sales plans to reach the right prospect at right time The internet population of the world is 3.8 billion which is approximately more than HALF of the population on planet, that means a huge volume of data is floating on world wide web space And The right data helps the digital marketer to make informed decision that matters to their business goals
The traditional marketing was based on assumptions while Digital Marketing is based on Data, hence more accurate and quantifiable Few other facts.... Digital marketing's development since the 1990s and 2000s has face lifted the way brands and businesses use technology for marketing It is also called as online marketing, internet marketing or web marketing
Why you need digital marketing? .Future oriented and in-trend Add on to your CV .Supply and demand ratio is rich Makes you self independent .Very easy to learn Tremendous growth rate Reasonable MBA is miniature
Who can Learn Digital Marketing? VAnyone with basic understanding of internet No programming or website knowledge Basic English and communication skills are must VEnthusiastic and Interested in technology
With a decade of Industry Experience in Digital Marketing- I am a Coach, Writer, Speaker & Leadership Consultant.