STEP BY STEP GUIDETO WEB DEVELOPMENT USING WORDPRESS
Hello! QUALIFICATION B.Tech, MBA (Marketing & HR) CERTIFICATIONS Google Adwords Certified Google Analytics Certified Inbound Methodology Certified KMPG Six Sigma Certified PUBLICATION Authored the Book "SEO AUDIT" ISBN: 9781521428955 AVIK BAL DESIGNERI DEVELOPER| MARKETER For After Class Doubts >>Comment Below
1) The Web Design and Development process - Management 2) The concept of Websites - Domain and Hosting, Dedicated IP and SSL and Code guard, Database, Back end, Front end, server side languages, server types & management. Web Architecture and SEO 3) C4) The concept of Code vs CMS vs Online web builders 5) 6) 7) Basics of coding - Languages used in Web Development Intro to CMS -Wordpress vs Drupal vs Joomla Getting started with Wordpress website - Requirements
. Choosing Domain and Hosting- Best options 2. Integrating domain and hosting 3. Installing Wordpress theme 4. Customizing Wordpress themes? O Best Plugins and Widget - Functionalities? 5. 6. Best Plugins-Webpage and Post Designs 7. Security - Spamming Control 8. Payment Gateway 9. Speeding up Wordpress websites.
What is a domain name ? Protocol http://www. yourdomainname.com Subdomain Domain Name Top-level Domain Root Domain (includes domain name and top-level domain)
Buying a Domain - Branding Perspective Do your homework. You are purchasing the domain name for lifetime use. Domain Age matters. Changing the domain name after a year means you are starting afresh. . Buy domains that are easy to type and remember Go for a simple letter only name. Be short and catchy. Avoid odd or miss - spellings, multiple hyphens or other characters. Try to go with .conm .com is the most recognized and most accessible TLD. People are more familiar. However other extensions like .net, .biz, .info, .co.in etc doesnot harm your SEO or page ranking.
Buying a Domain - SEO Perspective Renewal Charges are high. Godaddy is the market leader in domain names. Competitive pricing and support. Domains registered for a longer period and SSL certified are SEO friendly . Don't buy a domain name that's too similar to an existing site This will hurt your rankings severely. example.net vs example.com examples.com vs example.com . Check availability on social media sites results. and website. le automatically fetches your social channels to show up in the search So you need to keep exact match spellings across all social channels
Buying a Domain - SEO Perspective . Favor subfolders/subdirectories over subdomains Godaddy is the market leader in domain names. Competitive pricing and support. . Keywords in URLs: Acts as an anchor text What is Content Marketing? - Content Marketing Institute contentmarketinginstitute.com/what.is-content-marketing/ Content marketing is a strategic marketing approach focused on creating and distributing valuable relevant, and consistent content to attract and retain a clearly defined audience -and, ultimately, to drive profitable customer action. Getting Started 75 Examples To Spark Your Inbound marketing Focus Keyword appears in Page/Post Header, Domain Name, Meta Description
Choosing a Hosting Plan Web hosting is a service that allows organizations and individuals to post a website or web page onto the Internet. Websites are hosted, or stored, on special computers called servers. Popular Hosting Services: Hostgator, Bluehost, Siteground, AWS etc.
Domain Name Server (DNS) . Each computer on the Internet is assigned a unique address, called an IP address. A typical IP address looks lik this: 199.123.456.7 It is very difficult to keep in mind the IP addresses of all the websites we visit daily. Words are easier to remember than strings of numbers. This is where d main names come into the picture. When you visit a website, all you need to know is its URL. Computers remember numbers, and DNS helps us convert the URL into an IP address that the computer can understand. When you type in domain.com into your browser, the browser first needs to get the IP address of www.domain.com. The browser contacts stored.SThinr of iuery the looatise oft efir vddrhsre the webpages are
A digital branding professional, passionate about graphics & UX design, digital tech and internet marketing. Authored a book on SEO AUDIT.